Digital Marketing Specialist (SEO)

We're unique. You should be, too.

We're changing lives every day. For both our patients and our team members. Are you innovative and entrepreneurial minded? Is your work ethic and ambition off the charts? Do you inspire others with your kindness and joy?

We're different than most primary care providers. We're rapidly expanding and we need great people to join our team.

The Digital Marketing Specialist is responsible for supporting the digital marketing strategy for ChenMed's public facing brands by, but not limited to the production of web assets, email nurture campaigns, web lead magnets, Salesforce campaign activation, website reports, and digital campaign activation. The incumbent's objective is to support the promotion of ChenMed brands as a leader in primary care for seniors by driving key company initiatives, as well as managing the integrity of digital assets across multiple ChenMed digital properties.

The Ideal candidate will be a driven, self-motivated individual with technical and creative skills to support our digital marketing strategy, delivery, and sales processes. The candidate should be comfortable working in a fast-paced environment with a wide-range of verticals, ranging across marketing disciplines, as well as enjoy learning new marketing skills, studying new industries, and expanding disciplines.

He / She will immerse themselves in the healthcare industry, as well as digital and inbound marketing strategies. Additionally, the incumbent will stay abreast of issues, trends, and competitor strategies to identify opportunities for ChenMed brands.

ESSENTIAL JOB DUTIES / RESPONSIBILITIES :

• Collaboratively executes the digital marketing strategy with a focus on attracting prospects to the website and online profiles
• Builds and optimizes webpages and for paid media and organic campaigns
• Manages the production of client digital deliverables, which could include drafting, designing, or producing deliverables individually or overseeing project with design or creative partners
• Maintains a calendar of digital marketing production projects, keeping a schedule and communicating changes upstream to management and downstream to clients
• Collaboratively reviews, contributes, and owns maintaining digital marketing strategies post-handoff from ChenMed digital strategists and digital marketing leadership
• Assembles email campaigns and digital marketing journeys, at the direction of the Senior Digital Marketing Manager using a cloud-based email marketing system
• Tests email and web pages across deliverability tools ensure to content displays on devices accurately and functions as the design intended
• Collaboratively manage campaign tagging (UTMs) for digital campaigns in project management board
• Collaboratively builds / activates campaigns in Salesforce CRM for lead tracking and campaign performance monitoring
• Reviews digital assets to ensure its aligned with CheMed's branding, and web compliance standards
• Performs websites audits, ensuring accuracy and integrity of content being published on public facing websites
• Pulls and maintains month to month web reports to share with Senior Digital Marketing Manager, and digital leadership
• Collaboratively submits requests with IT for app support and tests MarTech integrations prior to campaign deployment
• Partners with patient experience team to review and publish consumer ratings / feedback on the public websites
• Attends digital marketing webinars and trainings to learn to new strategies and trade-based tools
• Attends daily digital marketing project sprint huddle for updates
• Attends vendor weekly project steering meetings for campaign updates
• Supports other members of the digital team with various tasks, which may include publishing content, troubleshooting digital tools, and providing access to digital pages
• Performs other duties as assigned and modified at manager's discretion
• Reports to the Senior Digital Marketing Manager

KNOWLEDGE, SKILLS AND ABILITIES :

EDUCATION AND EXPERIENCE CRITERIA :

We're ChenMed and we're transforming healthcare for seniors and changing America's healthcare for the better. Family-owned and physician-led, our unique approach allows us to improve the health and well-being of the populations we serve. We're growing rapidly as we seek to rescue more and more seniors from inadequate health care.

ChenMed is changing lives for the people we serve and the people we hire. With great compensation, comprehensive benefits, career development and advancement opportunities and so much more, our employees enjoy great work-life balance and opportunities to grow. Join our team who make a difference in people's lives every single day.

Current Employee apply HERE

Current Contingent Worker please see job aid HERE to apply