What are the responsibilities and job description for the Digital Marketing Specialist position at Piper AI?
Company Description
Piper is an AI-driven platform that delivers highly personalized product and lifestyle recommendations to consumers. By leveraging advanced machine learning algorithms, real-time data analysis, and user preferences, we help shoppers discover products that align with their tastes, needs, and lifestyle choices. Join our waitlist at askpiper.ai.
Role Description
Looking for an experienced digital marketing specialist for mobile apps that excels in several key areas (drive downloads, engagement, and monetization for mobile apps) including :
- User research and targeting by understanding the target audience through user personas, demographics, behaviors and pain points to create tailored marketing strategies.
- Lead generation and sales driving by creating marketing campaigns that attract potential customers through digital channels
- App store optimization (ASO) by optimizing app listings (titles, descriptions, keywords, visuals) to improve visibility and downloads in app stores.
- Data analysis by analyzing user data and campaign performance to make informed decisions and optimize strategies.
- User acquisition and retention by implementing strategies to attract new users while keeping existing ones engaged through personalized experiences and retention techniques.
- Mobile advertising by managing ad campaigns on platforms like Google Ads and social media, focusing on ROI and user acquisition.
- Content marketing and branding by creating engaging content and maintaining a consistent brand identity to resonate with users.
- Staying updated by keeping up with trends in mobile marketing to adopt strategies effectively
Qualifications