What are the responsibilities and job description for the Director of Marketing position at Cherie Amour Inc.?

Job Description

Join Our Visionary Team at Cherie Amour : Director of Marketing

Location : Pullman, WA - In-Office Position : Full-time, Director Level Reports to : COO

At Cherie Amour , we believe every woman is uniquely beautiful and deserving of empowerment. Our mission is to help women embrace their self-love and strength through transformative boudoir photography experiences. We are seeking a dynamic Director of Marketing to join our passionate team and lead the development and execution of innovative marketing strategies that drive growth, elevate our brand, and inspire our community.

This is a high-level leadership role for someone who is not just strategic but also highly self-motivated and passionate about working in the women's luxury, beauty, or fashion industries. If you have a strong vision, an extensive background in management, and experience driving success in competitive and evolving industries, we want to hear from you!

The Role :

As the Director of Marketing , you will be responsible for setting the strategic direction of our marketing efforts, overseeing all aspects of branding, and leading a growing team. You will drive campaigns that resonate with our target audience and elevate the Cherie Amour brand to new heights. Your work will directly impact the company's success, shaping how our community experiences and connects with us.

Key Responsibilities :

Strategic Marketing Leadership :

Develop and execute innovative, integrated marketing strategies that elevate Cherie Amour's position in the luxury and women's empowerment space.

Lead brand development, ensuring all marketing initiatives reflect our core values of empowerment, self-love, and confidence.

Oversee multi-channel campaigns (digital, email, events) and ensure they align with business objectives.

Budget & Performance Management :

Lead budget planning and resource allocation for all marketing activities, ensuring efficient use of resources and maximum ROI.

Analyze and report on campaign performance, leveraging key metrics to drive strategic decisions and optimize future initiatives.

Team Leadership :

Manage and mentor a high-performing marketing team, fostering a collaborative and results-driven culture.

Oversee professional development, ensuring the team has the tools and guidance to succeed.

Creative Strategy & Branding :

Define and evolve Cherie Amour's brand voice, ensuring consistency across all digital and traditional marketing materials.

Drive innovative content creation and storytelling that resonates with our target audience and enhances brand loyalty.

Industry Expertise & Relationship Building :

Leverage your experience in fashion, beauty, or luxury branding to guide marketing strategies tailored to a discerning female audience.

Build partnerships with influencers, ambassadors, and like-minded brands to increase visibility and customer engagement.

Problem Solving & Innovation :

Proactively identify challenges and drive creative solutions to keep marketing efforts aligned with market trends and customer needs.

Lead innovative strategies that not only enhance brand presence but also drive growth into new markets and customer segments, expanding Cherie Amour's reach and impact.

What We're Looking For :

Visionary Leadership : A strategic thinker with the ability to inspire and guide a team to execute a compelling brand vision.

Industry Expertise : Experience in fashion, beauty, or luxury branding, with a deep understanding of consumer behavior and market trends.

Creative and Analytical : A blend of creativity and data-driven decision-making, with the ability to balance both in driving growth.

Proven Management Skills : A strong track record of managing teams, budgets, and high-impact campaigns in fast-paced environments.

Self-Motivated : Highly driven with a proactive approach to achieving goals and solving problems.

Excellent Organization : Strong organizational skills, with the ability to prioritize and manage multiple initiatives efficiently.

Preferred Qualifications :

Bachelor's degree in Marketing, Business, Communications, or a related field.

7 years of experience in marketing, with at least 3 years in a leadership role.

Proven success in fashion, beauty, or luxury industries.

Experience managing marketing budgets and leading performance-driven campaigns.

Understanding of SEO, web design, and digital marketing strategies, with experience in building and optimizing websites to enhance user experience, drive traffic, and improve conversion rates.

Why Cherie Amour?

Empowering Mission : Be part of a brand that celebrates and empowers women to embrace their true beauty and strength.

Creative Impact : Play a key role in shaping and executing innovative marketing strategies that drive brand growth.

Collaborative Culture : Work within a supportive team that thrives on creativity and teamwork.

Growth Opportunities : Enjoy opportunities for professional development and career advancement in a fast-growing company.

Ready to Lead and Empower?

If you're an innovative, results-driven marketing leader with a passion for luxury branding and empowering women, we'd love to talk to you! Apply now by submitting your resume, cover letter, and any relevant work samples, and let's discuss how you can bring your expertise to Cherie Amour.

We can't wait to meet you!

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