What are the responsibilities and job description for the Public Relations Coordinator/Content Creator position at Cherry Optical Lab?
We are an independent optical lab obsessed with making two things: the world’s best lenses and the world’s happiest humans (our employees, our customers and their customers). Our focus on Happy People goes beyond our customers and the Customer Experience team is no exception.
A Public Relations Coordinator/Content Creator at Cherry Optical Lab will play a pivotal part in shaping our brand’s image, crafting compelling narratives, and executing strategic public relations initiatives. Your innovation and expertise will help us elevate our presence across diverse media platforms and engage effectively with our audiences.
Primary Responsibilities and Essential Job Functions of the Position:
- Develop and execute effective public relations strategies to enhance COL’s brand reputation and visibility.
- Create compelling content for various communication channels including press releases, social media, blogs, newsletters, etc.
- Foster and maintain relationships with media contacts, influencers, and industry partners.
- Monitor media coverage and industry trends to identify opportunities for positive exposure.
- Plan, coordinate, and execute public relations events, including press conferences, product launches, and community outreach programs.
- Collaborate with marketing team to ensure consistent messaging and branding across all platforms.
- Track and analyze the performance of PR campaigns and content, providing insights and recommendations for improvement.
Qualifications:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Proven experience in public relations, content creation, or a similar role.
- Exceptional written and verbal communication skills.
- Strong understanding of social media platforms and digital marketing.
- Creative mindset with the ability to generate innovative ideas and content.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
How to Stand Out:
Demonstrate your creativity and storytelling skills! Showcase original content you’ve developed—whether it’s an engaging press release, compelling social media campaign, well-crafted personal blog, or standout brand messaging. Your ability to shape narratives, create visually appealing media, and connect with audiences through innovative communication strategies will set you apart.
Work Location: Fully Onsite or Hybrid – Green Bay, WI
Days and Hours: Full Time, Day Shift
Extensive Benefits Package including health and dental insurance (we cover 100% of medical and dental premiums for employee-only plans), health & wellness discounts, free custom lenses, employee events, 401k with company match profit sharing, paid time off, and much more.
Job Type: Full-time
Pay: $40,617.13 - $48,915.26 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Application Question(s):
- What makes you interested in Cherry?
- Are you able to work the hours as listed?
- What do you think makes you a happy team member?
Education:
- Bachelor's (Required)
Work Location: In person
Salary : $40,617 - $48,915
