What are the responsibilities and job description for the Marketing Specialist position at Chesapeake Bank?
Overview
Chesapeake Bank-
Ready to jump-start your career in a financial institution where "fun" is more than just a buzzword (spoiler alert: it is a corporate value)? Say hello to Chesapeake Bank. We're not your typical bank. We're a community. And we've got the accolades to prove it—named a Top 200 community bank (voted consecutively since 2017) and one of the Best Banks to Work For (voted consecutively since 2013) by American Banker.
But we're about more than just numbers and awards. We're about people. And we show it by offering competitive benefit plans and putting job satisfaction at the top of our to-do list. Plus, we're big on giving back to our local areas, through both service hours and monetary contributions.
Ready to join The Chesapeake Way? We're looking for a Marketing Specialist to join our ranks. You'll help us whip up marketing campaigns that strike a chord with our local audience, promote our financial products and services, and underscore our community commitment. In other words, you'll help us do what we do best: show off that we are people people, not a bank bank.
Summary
As a Marketing Specialist at Chesapeake Bank, you will play a pivotal role in supporting the development and execution of dynamic marketing campaigns aimed at enhancing customer acquisition, retention, and engagement. You will contribute to the creation and distribution of a wide array of marketing materials, including brochures, flyers, newsletters, and digital content. By maintaining the bank's online presence through website updates, social media posts, and email marketing campaigns, you will ensure consistent and effective communication with our audience.
Responsibilities
- Assist in the development and execution of marketing campaigns to drive customer acquisition, retention, and engagement.
- Help produce and distribute marketing materials, including brochures, flyers, newsletters, and digital content.
- Maintain the bank's online presence by updating the website, posting on social media, and assisting with email marketing campaigns.
- Monitor campaign performance and track key metrics to evaluate the effectiveness of marketing efforts.
- Create engaging content for various marketing channels, such as blog posts, social media updates, and email newsletters.
- Collaborate with internal stakeholders to gather information and insights for content creation.
- Ensure brand consistency in all marketing communications and adhere to the bank's visual identity guidelines.
- Help manage content calendars, schedules, and deadlines to ensure timely delivery of marketing materials.
- Assist with the coordination of Chesapeake Bank-sponsored events, community outreach programs, and sponsorships.
- Support logistics, collateral materials, and promotional items for events.
- Work with external partners, vendors, and community organizations to maximize the bank's visibility and impact.
- Conduct basic market research to identify customer needs, trends, and opportunities for new marketing initiatives.
- Monitor competitor activities, campaigns, and industry best practices.
- Prepare reports and presentations with findings, insights, and recommendations for the marketing team.
- Assist in analyzing and interpreting marketing data, including website analytics, social media metrics, and customer feedback.
- Generate reports and dashboards to track marketing performance and provide actionable insights.
- Understand your role as defined by the three lines of defense to maintain a compliance culture that includes risk management processes.
- Must be willing to work after hours or weekends on occasion (depending on community event needs and content capturing needs.)
- Other duties as assigned.
The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Some previous experience in marketing, advertising, or communications is a plus.
- Strong written and verbal communication skills, with creative content and design skills being a plus - with tools such as Canva and Adobe.
- Basic knowledge of digital marketing tools and platforms, with tools such as WordPress/Elementor and Constant Contact being a plus.
- Familiarity with social media management and analytics, with tools like Sprout Social being a plus.
- Detail-oriented with good organizational and project management skills.
- Experience in coordinating and activating community events.
- Experience in ordering supplies, materials, promotional items and managing inventory.
- Ability to work independently and collaboratively.
- Knowledge of the banking industry and compliance regulations is a plus.
