What are the responsibilities and job description for the Marketing Coordinator position at Chestnut Market?
Position Overview:
The Marketing Coordinator will be responsible for developing and executing marketing strategies that enhance brand awareness, engage our audience, and drive growth. This individual will create compelling content across multiple platforms, represent the company at events, and coordinate marketing initiatives to ensure cohesive and effective messaging.
Key Responsibilities:
1. Content Creation:
- Develop engaging content for various platforms, including social media, blogs, websites, and email campaigns.
- Collaborate with the marketing team to create multimedia content, including graphics, videos, and animations.
- Stay updated on industry trends and incorporate relevant topics into content strategy.
- Monitor and analyze content performance metrics and adjust strategies as needed to improve engagement.
2. Event Brand Ambassador:
- Serve as the face and voice of Chestnut Market at events, including trade shows, community events, and promotional activities.
- Engage with event attendees to promote our brand, products, and services.
- Coordinate with event organizers and partners to ensure successful event execution.
- Gather feedback and insights from events to inform future marketing strategies.
3. Marketing Coordination:
- Assist in the development and implementation of marketing campaigns, ensuring all efforts are aligned with brand objectives.
- Coordinate marketing activities, including social media promotions, email marketing, and print advertising.
- Work closely with the marketing team to manage project timelines, deliverables, and budgets.
- Support the planning and execution of promotional events and campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in content creation, social media management, or a similar role.
- Strong writing, editing, and storytelling skills.
- Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva).
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in event planning and execution is a plus.
- Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics) is preferred.
- Creative, innovative, and detail-oriented with a passion for marketing and brand building.
