What are the responsibilities and job description for the Associate Digital Marketing Manager position at Chewy?
Our Opportunity :
Chewy is looking for an
Associate Digital Marketing Manager
to join the team in our
Boston, MA office!
In this role, you will collaborate with multiple teams across Marketing, as well as our external partners at Meta and other platforms to ensure that we are meeting our e-commerce acquisition and customer development goals.
The role’s primary focus is the execution of large-scale social media buys through data-driven customer segments, sophisticated behavioral targets, and tailored creative. Joining a team of platform experts who are in ad platforms every day, the role includes media planning, campaign set-up, day-to-day campaign management, supervising bids / budgets / ad set performance, and optimizing against our target critical metrics. The ideal candidate is steadfast, data-driven, creative, and thrives in a fast-paced environment. This role sits within our high-performing, data-driven performance marketing team that works collaboratively on strategies to drive active customer growth. We are looking for someone equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy.
What You'll Do :
Implement and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement at a daily cadence
Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities while keeping up to date with social trends
Leverage platform bid automation to drive the full-funnel marketing performance of growing active customers
Apply relevant 1 st and 3 rd party audience segments and recommend tailored creative and landing page experiences for testing
Implement structured A / B tests around creatives, audiences, and bid strategies
Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations. Understand when (and why) to call out issues
What You'll Need :
Bachelor’s Degree or equivalent experience
3 years of experience in paid social marketing in an agency or e-commerce setting
Experience with social media networks, particularly Meta
Experience with analytics platforms like Google Analytics
Intermediate experience with Microsoft Excel
Strong analytical and communication skills (written and verbal)
A tenacious attitude for learning and taking on new challenges, and a self-starting mentality with the ability to problem solve and seek out help when needed
Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks that requires ability to prioritize and multi-tasking
Strong attention to detail
A strong, positive, and pro-active attitude
Position may require travel
LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact
CAAR@chewy.com
If you have a question regarding your application, please contact
HR@chewy.com
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