What are the responsibilities and job description for the Marketing Automation Manager position at CHG Healthcare?
Healthcare’s helping hand.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.
Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding.Position Overview As the Marketing Automation Manager, you will report to the Sr. Manager of Marketing Automation and will be supporting all CHG brands and the Lifecycle Team to execute lifecycle marketing and other automated campaigns across multiple channels (email, push, SMS) using enterprise Marketing Automation platforms. Your primary role will be to support Lifecycle execution as well as assuring stability and expansion of Marketing Automation technology.Responsibilities : Campaign Execution
Build and execute campaigns and automated journeys across email, push, and SMS.Create dynamic, personalized email content using ESP-specific tools and scripting languages.Optimize email rendering performance for various screen sizes and devices.Develop, test, and optimize program and automation workflows and landing pages.Platform Management
Manage, oversee, evaluate, maintain, and optimize our marketing technology stack.Stay up-to-date on platform updates and new features to optimize campaign performance.Data Management and Segmentation
Manage subscriber list and partner with Lifecycle Marketing Managers on audience segmentation.Manage data enablement using CDP tool and coordinate with Data team on current and future optimizations.Partner with Lifecycle Communications Team and support program initiatives and other projects as needed.Work closely and support internal stakeholders in Marketing, Product, Data, and Engineering.Act as the subject matter expert in marketing automation platforms, training team members as needed.Qualifications :
Expertise with Marketing Automation with a focus on email marketing, push, and SMS.Solid knowledge of current email and SMS best practices, deliverability, CAN-SPAM legislation, and email success metrics.Strong Excel skills.Proficiency in coding emails using HTML, CSS a plus.Experience with data management, analysis, presentation, and reporting.Ability to work collaboratively & effectively with cross-functional partners (Brand, Creative, Data, BI).Proactive, self-motivated, flexible, and collaborative team player.Education & Years of Experience :
5 years of marketing automation experience.5 years of experience using an enterprise-level ESP, previous experience with Salesforce Marketing Cloud required.Experience using Salesforce CRM.Experience with a Marketing Orchestration tool, previous experience with GrowthLoop a major plus.Bachelor's Degree preferred.Preferred :
Experience working for a staffing company.SQL, intermediate proficiency.We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $91,110 - $176,000 annually, with pay varying depending on work location and job-related factors such as knowledge, position level, and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location.CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base commission bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other hand, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually.In return we offer : 401(k) retirement plan with company match.Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.Flexible work schedules - including work-from-home options available.Recognition programs with rewards including trips, cash, and paid time off.Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling.Tailored training resources including free LinkedIn learning courses.Volunteer time off and employee-driven matching grants.Tuition reimbursement programs.Click here to learn more about our company and culture.CHG Healthcare values a diverse and inclusive workforce. Interested in this role but not a perfect fit? Apply anyway.We welcome applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status and individuals with disabilities as an Affirmative Action / Equal Opportunity Employer. We are an at-will employer.What makes CHG Different?#J-18808-Ljbffr
Salary : $91,110 - $176,000
