Who we are looking for
Purpose
Our organization is embarking on an exciting journey to establish and execute an omnichannel strategy, aimed at enhancing our reach, engagement, and customer experience across multiple platforms. We are seeking a Marketing Communications Manager to lead the creative efforts in developing and executing innovative marketing campaigns for our hospital products. This role requires a strategic thinker with a solid background in graphic design, branding, digital marketing, and marketing communications. The Marketing Communications Manager will collaborate with cross-functional teams to ensure that all creative content aligns with the company's brand and business objectives, thereby driving our omnichannel strategy forward.
Main Responsibilities
- Creative Leadership and Management :
Lead the development of all brand marketing materials :
Manage external asset development partners
Leverage / organize internal resources for asset / content developmentOwn Promotional Review Board (PRB) approval workflows for marketingEnsure asset development meets timelines and budgets outlined by brand leadsDefine and manage CARE branding footprints (including brand style guides, functional templates, and core-claims / stock / asset libraries).Guide the development of internal creative capabilities to meet the evolving demands of each brand.Manage the budget for outsourced work and allocate resources effectively to maximize ROI on creative projects.Creative Strategy :Partner with brand and digital leads to define appropriate channels / creative approaches for each campaign brief that satisfy the business goals / requirements.
Develop and implement creative materials outlines in CARE campaign briefs.Collaborate with the marketing team to develop brand messages and content to align with key personas and customer journey touchpoints.
Ensure all creative content adheres to regulatory guidelines and industry standards by PRB and knowledge of Chiesi guidelinesRevising content for / upon A / B testingIdentifying gaps in content and recommending new message developmentEnsure a consistent brand voice and visual identity across all marketing materials. Edit content to ensure voice, grammar, and style are on pointRemain updated on emerging content development and technology trends and bring implementation possibilities to the Marketing Execution Lead.Work closely with the product development, sales, and regulatory teams to understand each CARE products’ features, benefits, differentiators, and market landscape.Project Management and Collaboration :Manage multiple simultaneous projects and ensuring timely delivery and high-quality output.
Develop and deploy a transparent, agile project management process.Partner with brand leads to establish content calendars for each brand and across each major channel.Present creative concepts and copy to senior product managers and stakeholdersFoster a collaborative environment that encourages innovation and creativityExperience Required
4 years of experience in a creative digital role in the pharmaceutical or healthcare industry. Agency experience in Project management and / or copy / edit is a plus.Proficiency with Adobe Creative Suite (and other design software) to be able to create / edit / version a wide variety of creative marketing assets.Strong portfolio showcasing a range of projects across digital channels, including websites, CRM, programmatic display, POC, CPC, and social mediaExcellent communication and presentation skillsKnowledge of FDA regulations and pharmaceutical marketing guidelines.Certification by AMA in Content Marketing a plusStrategic thinking and problem-solving abilitiesExcellent communication, verbal, and written skillsAdvanced writing and editing skills are a plusKnowledge of current online tools and marketing trends, including SEOAdvanced computer skillsExcellent analytical skills and attention to detailAbility to work under pressure and meet tight deadlinesCreative flair and attention to detail. Past Project Management experience is a plusStrong understanding of digital marketing and social media trendsEducation
Bachelor’s degree in graphic design, Marketing, or a related field.
Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
