Preschool Enrollment Director

Job Summary

The Enrollment Director is responsible for driving enrollment growth and retention at Children’s Lighthouse. This role focuses on marketing the school to prospective families, enrolling new students, building meaningful relationships with current families, and fostering community connections. The Enrollment Director will work closely with the School Director to align enrollment strategies with the school’s overall goals and maintain a welcoming and supportive environment for all families.

Key Responsibilities

1. Enrollment Growth and Family Engagement

• Develop and execute strategies to attract new families to the school.

• Conduct tours for prospective families, showcasing the school’s unique features, programs, and culture.

• Respond promptly to inquiries from potential families through phone, email, or in-person communication.

• Maintain accurate records of leads, follow-ups, and enrollment status in [CRM/Software, e.g., Procare].

2. Marketing and Community Outreach

• Partner with the School Director to create and implement local marketing initiatives to increase visibility and interest in the school.

• Build relationships with community organizations, local businesses, and parent groups to promote the school.

• Represent the school at community events, fairs, and other opportunities to engage with families.

• Develop marketing materials and social media campaigns to support enrollment goals.

3. Family Retention and Relationship Building

• Build and nurture strong relationships with current families to enhance satisfaction and retention.

• Organize family-focused events to strengthen the school community and create positive experiences.

• Act as a resource for families, answering questions and addressing concerns to ensure a high level of satisfaction.

• Solicit feedback from families to continually improve services and offerings.

4. Administrative and Reporting

• Track enrollment data and provide regular reports to the School Director on progress toward goals.

• Maintain a calendar of community events and outreach efforts.

• Collaborate with the School Director and staff to ensure a smooth onboarding process for new families.

Qualifications

• Bachelor’s degree in Marketing, Communications, Education, or a related field (preferred).

• Proven experience in marketing, sales, or customer service (experience in childcare or education preferred).

• Exceptional interpersonal and communication skills.

• Ability to build and maintain strong relationships with diverse families and community members.

• Organized, detail-oriented, and able to manage multiple tasks simultaneously.

• Proficient in Microsoft Office Suite, social media platforms, and CRM or enrollment software.

• Passionate about working with families and promoting high-quality education.

Key Competencies

• Strong marketing and outreach skills.

• Customer-focused mindset with a commitment to excellent service.

• High level of professionalism and ability to represent the school positively.

• Strong problem-solving and conflict-resolution skills.

Job Types: Full-time, Part-time

Pay: $15.00 - $17.00 per hour

Benefits:

• Paid time off

Schedule:

• Monday to Friday

Experience:

• Microsoft Office: 2 years (Preferred)
• Customer service: 2 years (Preferred)

Ability to Commute:

• McKinney, TX 75071 (Preferred)

Ability to Relocate:

• McKinney, TX 75071: Relocate before starting work (Required)

Work Location: In person

Salary : $15 - $17