What are the responsibilities and job description for the Social Media Manager position at Chiquita Brands?
POSITION OVERVIEW: The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy for a highly active, socially focused brand. The ideal candidate must be well-versed in audience assessment, performance analysis, and social listening data to formulate a cohesive content strategy across major platforms.
This role will oversee content production, performance analysis, and community management for all social media operations in North America, with a primary focus on the U.S. and Canada, and potential expansion into Latin America.
Reporting to the Head of North American Marketing Operations, this position will have access to agency resources to support day-to-day social media management. The ideal candidate should also have a strong interest in other areas of marketing and a willingness to contribute beyond social media.
JOB RESPONSIBILITIES:
- Lead the vision, execution, and reporting of all assigned social media projects with strong project management and organizational skills.
- Develop and implement integrated media and content strategies that drive significant brand impact and industry recognition.
- Oversee communications planning for ongoing social media operations.
- Manage content strategy and planning for North America, ensuring alignment with business objectives.
- Utilize data-driven tactics to enhance audience engagement and response rates.
- Oversee media agency partners to ensure strategies align with business objectives and deliver market impact.
- Ensure synergy between social media and other marketing initiatives (e.g., paid media, shopper marketing, events).
- Manage social media budgets, including fiscal planning, ROI evaluation, and investment oversight.
- Collaborate with cross-functional teams (creative, insights, data, analytics, trade, and performance marketing).
- Develop and present best practices and strategic planning guidelines to internal and external stakeholders.
- Drive innovation through test-and-learn initiatives and emerging marketing techniques.
- Foster a collaborative and results-driven team environment. Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities
- Create an environment of collaboration, teamwork, learning and sharing that can help drive associate.
CORE COMPETENCIES:
- Performance Data Analysis
- Social Media Strategy
- Social Content Production
- Content Production
- Project Management
- CPG experience
- Social Listening Data Analysis
- Community Management
- Influencer Marketing
- Agency Management
- High Detail Orientation
JOB REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5 years of experience in social media management, communications, or digital marketing.
- Proven ability to drive investment in both emerging and traditional media.
- Strong understanding of social media platforms, industry trends, and analytics.
- Experience in agency or client-side marketing preferred.
- Proactive self-starter with a track record of improving strategies and operations.
- Bilingual (English & Spanish) preferred.
PHYSICAL ENVIRONMENT
- Most work is performed in a temperature-controlled office environment.
- Incumbent may sit for long periods of time at desk or computer terminal.
- Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday
- Stooping, bending, twisting, and reaching may be required in completion of job duties
This position requires satisfactory passing of a drug test in accordance with Florida Statute § 440.102
