Demo

Social Media Manager

Christie & Co
Santa Barbara, CA Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

Job Summary

We are seeking a creative and strategic Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing effective social media & digital marketing strategies to enhance our clients' brand presence, engage with and expand audiences, and drive traffic to their platforms. This role requires a keen understanding of social media trends, excellent communication skills, strong organizational skills, ability to manage multiple clients and accounts, and a passion for storytelling through various digital mediums with clear ROI and measurable results.

For more than 30 years, Christie & Co has identified and catalyzed the growth of national and international companies that are building the future. From the launch of stevia into the US market to working with growers in South Africa to pioneer the introduction of Rooibos tea, the rebranding of Soy Delicious to So Delicious to support expansion into mass while retaining natural loyalists to launching Unilever’s PG Tips into the US Market, developing the communications and growth strategy for a new line extension or ingredient…the list goes on and on. Having developed the campaigns to launch many first-to-market ethical products, ingredients, technologies, and philosophies creating understanding and perceived value is paramount to lasting success, transcending the temporal “disruptive, latest, greatest fad” to build iconic brands that have improved health, lives, and much more. We work with innovative, pioneering companies in organic and natural products, nutrition, health & wellness, outdoor industry, sustainable agriculture, green building, clean tech, and much more.

Responsibilities

  • Develop and execute comprehensive social media strategies that align with the overall marketing goals of each organization.
  • Create engaging content across multiple platforms including Facebook, Instagram, X, LinkedIn, and others.
  • Work with our creative director to design visually appealing graphics and promotional materials.
  • Develop on-trend strategies relevant to each industry and category.
  • Manage social media & digital marketing campaigns from conception to execution, including scheduling posts and analyzing performance metrics.
  • Conduct social listening to monitor brand mentions, industry trends, and audience sentiment.
  • Collaborate with cross-functional teams to ensure cohesive messaging and effective results aligned with clients' priorities.
  • Engage with followers by responding to comments, messages, and inquiries in a timely manner.
  • Produce high-quality video content and photography that showcases each brand's values and initiatives.
  • Maintain an up-to-date knowledge of emerging social media trends and tools to keep our strategies fresh and relevant.

Skills

  • Proficiency in Microsoft Office Suite.
  • Strong video editing skills to produce engaging multimedia content.
  • Experience in social media and digital marketing with a proven track record of successful campaigns.
  • Knowledge of public relations principles and relationship management techniques.
  • Ability to conduct effective social listening to gauge audience engagement and sentiment.
  • Excellent written and verbal communication skills with a knack for storytelling.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • A creative mindset with an eye for detail in visual aesthetics.
  • Join us as we elevate our clients' brand presence and tell meaningful stories that create lasting impact.

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