What are the responsibilities and job description for the Social Media Manager position at ParentSquare?
Who We Are
ParentSquare is a rapidly growing Santa Barbara-based company that's changing the way schools and parents communicate every day. Sounds simple? We strive to keep it that way! Over 20,000 schools and 10 million parents and guardians across the U.S. utilize our platform to stay informed and involved from the way they prefer to be notified - email, text, voice, web, app, and social - to the ways they can interact with schools - forms, sign-ups, payments, RSVPs, language translations, chat and more. We just celebrated our 13th anniversary and are excited to continue advancing K-12 communications equity with our intuitive and easy-to-use platform so districts and schools can connect with all parents and guardians.
Who We’re Looking For
We’re hiring our first ever dedicated Social Media Manager! You are data-driven and a creative pro with a strong understanding of social media best practices, analytics, and reporting–as well as the ability to create compelling content. This could include blogs, long-form articles, or social media posts, with a focus on crafting narratives that resonate with our audience. Reporting to the Director of Marketing Communications, this person will play a key role in creating, implementing, and managing a social media strategy focused on elevating brand awareness as well as other strategic business goals. Candidates should possess strong writing and storytelling skills, demonstrate excellent judgment, and multitask effectively.
Key responsibilities will include:
Daily management and moderation of social media channels
Creating, managing, and measuring a social media strategy in alignment with company goals and objectives
Reporting on KPIs and providing insights and strategic recommendations
Running paid social ads (Meta, LinkedIn)
Working with an in-house graphic designer to produce engaging content
Building relationships with edtech thought leaders across social channels
Cultivating brand champions through creative social media marketing
Working cross-functionally with teams to inform content and strategy
Ensuring consistent brand and voice across social channels
Participating in brainstorming sessions to generate innovative ideas and solutions
Maintaining up-to-date knowledge of social media trends, best practices, and metrics
Creating blogs, long-form content, and social media posts that align with brand voice and messaging.
Our ideal candidate will have the following:
3 years of experience in social media management (preferably in SaaS or other tech-related field)
Experience with multi-social posting through platforms such as Hootsuite, HubSpot, Sprout Social, etc.
Experience with Asana or other project management platforms
Experience with Canva, Figma, or Adobe Creative Suite
General understanding of SEO and best practices
Strong writing and editing skills, with the ability to craft engaging and relevant content.
Strong ability to be agile, meet deadlines, and work in a fast-paced environment
Video editing experience required
The perks of working for us are great!
Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health wellness reimbursements
Generous PTO that increases each year
15 paid holidays, including your birthday!
As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.
We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The salary range for this role will be $70,000 to $90,000 DOE.
Salary : $70,000 - $90,000
