Director of Marketing and Pricebook

Company: Chronister Oil Company DBA Qik n EZ Convenience Store Chain
Location: Springfield, IL (with relocation support if needed)
Employment Type: Full-Time

About Us:

Chronister Oil Company, operating as Qik n EZ, is a trusted name in the convenience store industry, known for delivering exceptional service and innovative offerings to our customers since 1967. As a family-owned business with a strong presence in Central Illinois, we pride ourselves on creating a welcoming and community-oriented experience for our customers and employees alike.

Position Summary:Our marketing and category management initiatives

We are seeking a dynamic and strategic Director of Marketing & Pricebook to lead our marketing initiatives and elevate the Qik n EZ brand. Reporting directly to the executive leadership team, this role will oversee all aspects of marketing, including social media strategy, promotional campaigns, merchandising, and website management. The ideal candidate will bring a blend of creativity, analytical thinking, and leadership to drive customer engagement and revenue growth across our convenience store chain.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute a comprehensive marketing strategy aligned with the company’s goals.

• Identify market trends, customer insights, and competitive intelligence to inform decision-making.

• Collaborate with leadership to set measurable marketing objectives and KPIs.

Social Media & Digital Marketing

• Manage all social media platforms (Facebook, Instagram, X, LinkedIn) to engage audiences and build brand loyalty.

• Create and implement content calendars, paid ad campaigns, and performance analytics.

• Drive email marketing and SMS campaigns to promote in-store deals and customer loyalty programs.

Promotions & Advertising

• Design and implement innovative promotions and advertising campaigns to boost store traffic and sales.

• Coordinate seasonal and event-driven promotions to capitalize on customer demand.

• Manage relationships with external vendors, including advertising agencies and print partners.

Merchandising & In-Store Marketing

• Oversee the design and execution of compelling in-store displays and signage.

• Partner with the operations team to optimize product placement and promotional strategies.
• Analyze sales data to identify high-performing products and opportunities for growth.

• Support key objectives in food service growth.

Website Management

• Oversee the design, development, and maintenance of the company’s website.

• Ensure seamless integration of online features, such as store locators and promotions.

• Monitor website performance and implement SEO strategies to enhance visibility.

Brand Management

• Uphold and evolve the Qik n EZ brand to ensure consistency across all marketing channels.

• Serve as the brand ambassador, ensuring all materials reflect the company’s values and voice.

Leadership & Collaboration

• Work cross-functionally with store managers, operations, and finance teams to align marketing efforts.

• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.

Qualifications:

Required Skills & Experience

• Bachelor’s degree in Marketing, Business, or a related field preferred but not required.

• 5 years of experience in marketing, preferably in retail or convenience store sectors.
• Proven expertise in social media management, promotions, merchandising, and website design.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with marketing software and analytics tools
• Exceptional project management and organizational skills.

• Knowledge of Verifone and PDI is a plus.

Preferred Attributes

• Innovative thinker who stays ahead of marketing trends and technologies.

• Collaborative leader who excels in a fast-paced, hands-on environment.

• Excellent verbal and written communication skills.

What We Offer:

• Competitive salary range plus bonus potential

• Total compensation between 100k and 150k per year
• Comprehensive benefits package, including health, dental, and vision insurance.
• Relocation assistance for out-of-state candidates.
• Paid time off and 401(k) with company match.

• Opportunities for professional growth and development.

Why Join Us?

At Qik n EZ, you’re not just joining a team; you’re becoming part of a community. We value innovation, dedication, and the unique talents each team member brings. As our Director of Marketing & Pricebook, you’ll have the opportunity to shape the future of a growing brand while enjoying the support and camaraderie of a family-owned business.

How to Apply:

Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to jennifer.jungman@lincolnlandoil.com. Please include “Director of Marketing & Pricebook Application” in the subject line.

Join us at Qik n EZ and help us redefine convenience store marketing!