Director of Marketing & Pricebook

Company: Chronister Oil Company DBA Qik n EZ Convenience Store Chain

Location: Springfield, IL (with relocation support if needed)

Employment Type: Full-Time

Chronister Oil Company, operating as Qik n EZ, is a trusted name in the convenience store industry, known for delivering exceptional service and innovative offerings to our customers since 1967. As a family-owned business with a strong presence in Central Illinois, we pride ourselves on creating a welcoming and community-oriented experience for our customers and employees alike.

We are seeking a dynamic and strategic Director of Marketing & Pricebook to lead our marketing and category management initiatives and elevate the Qik n EZ brand. Reporting directly to the executive leadership team, this role will oversee all aspects of marketing, including social media strategy, promotional campaigns, merchandising, and website management. The ideal candidate will bring a blend of creativity, analytical thinking, and leadership to drive customer engagement and revenue growth across our convenience store chain.

• Develop and execute a comprehensive marketing strategy aligned with the company’s goals.
• Identify market trends, customer insights, and competitive intelligence to inform decision-making.
• Collaborate with leadership to set measurable marketing objectives and KPIs.

• Manage all social media platforms (Facebook, Instagram, X, LinkedIn) to engage audiences and build brand loyalty.
• Create and implement content calendars, paid ad campaigns, and performance analytics.
• Drive email marketing and SMS campaigns to promote in-store deals and customer loyalty programs.

• Design and implement innovative promotions and advertising campaigns to boost store traffic and sales.
• Coordinate seasonal and event-driven promotions to capitalize on customer demand.
• Manage relationships with external vendors, including advertising agencies and print partners.

• Oversee the design and execution of compelling in-store displays and signage.
• Partner with the operations team to optimize product placement and promotional strategies.
• Analyze sales data to identify high-performing products and opportunities for growth.
• Support key objectives in food service growth.

• Oversee the design, development, and maintenance of the company’s website.
• Ensure seamless integration of online features, such as store locators and promotions.
• Monitor website performance and implement SEO strategies to enhance visibility.

• Uphold and evolve the Qik n EZ brand to ensure consistency across all marketing channels.
• Serve as the brand ambassador, ensuring all materials reflect the company’s values and voice.

• Work cross-functionally with store managers, operations, and finance teams to align marketing efforts.
• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
  

• Bachelor’s degree in marketing, Business, or a related field preferred but not required.
• 5 years of experience in marketing, preferably in retail or convenience store sectors.
• Proven expertise in social media management, promotions, merchandising, and website design.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with marketing software and analytics tools 
• Exceptional project management and organizational skills.
• Knowledge of Verifone and PDI is a plus.

• Innovative thinker who stays ahead of marketing trends and technologies.
• Collaborative leader who excels in a fast-paced, hands-on environment.
• Excellent verbal and written communication skills.
  

• Competitive salary range plus bonus potential
• Total compensation between 100k and 150k per year 
• Comprehensive benefits package, including health, dental, and vision insurance.
• Relocation assistance for out-of-state candidates.
• Paid time off and 401(k) with company match.
• Opportunities for professional growth and development.
  

At Qik n EZ, you’re not just joining a team; you’re becoming part of a community. We value innovation, dedication, and the unique talents each team member brings. As our Director of Marketing & Pricebook, you’ll have the opportunity to shape the future of a growing brand while enjoying the support and camaraderie of a family-owned business.

Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to jennifer.jungman@lincolnlandoil.com. Please include “Director of Marketing & Pricebook Application” in the subject line.

Join us at Qik n EZ and help us redefine convenience store marketing!