Brand Marketing Manager

Description

Brand Marketing Manager Hybrid 3 days in-office, 2 days remote
 

We're looking for a creative, results-driven Brand Marketing Manager to join our dynamic, agile team. In this brand-new role, you'll have the opportunity to shape and define the brand’s voice, creative direction, and content strategy across diplomaframe.com and customframes.com. You’ll be in charge of overseeing our messaging, positioning, and creative initiatives to ensure consistency, growth, and engagement across all platforms. Plus, you’ll lead a talented team, including the Engagement Manager and Creative Team, helping them create high-quality content, visuals, and videos that truly resonate with our audience.

Are you passionate about driving innovation and using smart, creative strategies to elevate a brand? Do you love seeing your ideas make a real impact on revenue and growth? At Church Hill Classics, you'll thrive in a fast-paced, results-oriented environment where your contributions will matter. If you're someone who enjoys making a meaningful difference, thinking outside the box, and delivering results, we’d love to hear from you. Apply today and join our team!

Key Responsibilities:

Brand Messaging & Creative Direction:

• Develop and maintain a consistent brand voice across all marketing channels, including digital, social, and traditional media.
• Tailor messaging to fit the audience of each website—graduates, alumni, military families, and others—while ensuring brand alignment across Church Hill Classics, diplomaframe.com, customframes.com, and a new site launching in 2025.
• Lead the creative direction for new product messaging to ensure alignment with product positioning and company goals.

Social Media & Community Engagement:

• Lead the social media strategy for multiple brands, developing content and campaigns that drive engagement, brand visibility, and community growth across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
• Work closely with the Engagement Manager to manage social content, foster community interactions, and ensure our social channels are optimized to engage with followers and build brand loyalty.
• Encourage customers to spread the word about our brand through interactive social media campaigns and customer engagement initiatives, including user-generated content and social media challenges, to promote buzz around new product launches.

Creative Team Leadership & Collaboration:

• Manage the Creative Team (Creative Manager and Designers), guiding the team to ensure all creative work aligns with brand standards and meets quality expectations.
• Lead the creation of visually compelling assets and copy for marketing materials, social media, and the website, ensuring consistency with the brand’s identity across all platforms.
• Provide direction and feedback to the Creative Team to drive innovation and excellence in design and messaging, offering mentorship and growth opportunities to foster development.

Frame My Future Scholarship Contest:

• Manage the Frame My Future Scholarship Contest, overseeing the branding, outreach, and social media strategy to drive engagement and entries.
• Ensure the contest aligns with our brand messaging and contributes to building brand awareness and customer loyalty.

Product Launches & Brand Initiatives:

• Manage the new product launch process, ensuring all teams are aligned on messaging, positioning, and deadlines.
• Collaborate with Ecommerce, Sales, and Creative teams to ensure seamless execution and track performance to optimize future campaigns.

PR & Influencer Strategy:

• Develop and execute PR strategies to increase brand awareness, including media outreach, press releases, and backlink generation.
• Build and manage influencer relationships, leading campaigns that align with brand messaging and engage target audiences.

Project Management & Cross-Department Collaboration:

• Oversee the execution of brand initiatives, working with the Marketing Operations Project Manager to ensure campaigns are delivered on time and to the highest quality.
• Coordinate efforts across Ecommerce, Creative, Sales, and Marketing teams using Monday.com to manage timelines, track milestones, and ensure projects stay on schedule.

Brand Performance Tracking & Reporting:

• Track KPIs for brand campaigns, social media engagement, PR efforts, and influencer campaigns.
• Provide regular performance reports to senior leadership, offering insights and recommendations for future optimization.

Customer Insights & Brand Strategy:

• Conduct creative, cost-effective customer research to understand audience preferences, emerging trends, and competitor strategies.
• Use tools like Yotpo Reviews and insights from email databases to guide brand strategy and optimize campaigns.

Brand Health Monitoring:

• Monitor brand health through sentiment analysis and customer feedback to maintain a positive brand reputation.

Internal Brand Training:

Help develop and maintain internal brand guidelines, ensuring all employees understand and represent the brand consistently across all touchpoints.

Qualifications

Qualifications:

• 5 years of experience in brand marketing, creative direction, or content strategy, with a solid understanding of creative campaigns and brand growth.
• Experience in developing and maintaining brand guidelines, ensuring consistency in visual identity, messaging, and tone across all marketing materials.
• Proven ability to manage and guide creative teams to produce high-quality content and assets that align with brand goals.
• Strong writing and editing skills, with experience crafting compelling copy for various marketing channels, including social media, email, and website content.
• Comfortable with creative development tools (e.g., Canva).
• Hands-on experience in social media strategy, including content creation, community management, and engaging with followers across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
• Familiarity with PR and influencer marketing, and building campaigns that help increase brand awareness and engagement.
• Ability to develop and communicate a clear brand vision that evolves with changing market trends and customer needs.
• Strong project management skills, with the ability to stay organized and manage multiple projects across teams, using tools like Monday.com.
• Experience with AI-driven tools for creative processes, data analysis, or automation is a plus.
• Video content creation experience, with knowledge of video editing software and tools (e.g., InShot, Canva, or similar).
• Familiarity with additional marketing software commonly used in the industry (e.g., HubSpot, Hootsuite, Sprout Social, etc.) to enhance content creation, campaign management, and social media engagement.
• Ability to stay up-to-date with trends in digital marketing and e-commerce, leveraging creative assets to drive engagement and sales.
• Excellent communication skills, both written and verbal, with the ability to clearly communicate creative ideas to different teams and leadership.

Salary : $75,000 - $82,000