Social Media & Marketing Manager

Description

About Us

Churchill Mortgage began in 1992 with the core value of providing the highest level of integrity to each and every customer, meaning we tell our customers what is best for them even when it means we won't close their loan. We have found over and over again that treating people the way we want to be treated is not only the right thing to do, but it builds lasting relationships. Churchill Mortgage proudly embraces the sound financial principles, as heard on the Dave Ramsey Show. 

Basic Function

The Social Media and Marketing Manager is responsible for managing and implementing effective social media and marketing strategies to enhance the online presence and brand awareness of our company. This position plays a crucial role in creating engaging content, staying compliant with regulations, and collaborating with the regional marketing team.

Responsibilities

• Schedule content for Home Loan Specialists
  • Manage and schedule content across LinkedIn, Facebook, Instagram, and YouTube.
  • Ensure content aligns with the brand voice, marketing objectives, and target audience.
• Film informational content for Home Loan Specialists
  • Utilize audio and lighting equipment to produce high-quality, informative videos.
  • Ensure videos align with branding guidelines and effectively convey key messages.
• Knowledge of Churchill programs:
  • Familiarize yourself with the various programs offered by Churchill to effectively write and create content related to them.
  • Showcase the benefits and features of these programs through engaging and informative content.
• Stay up to date with compliance rules:
  • Remain informed about the latest compliance rules and regulations pertaining to the mortgage industry.
  • Ensure all content and marketing materials adhere to the compliance guidelines.
• Attend weekly Crew meetings:
  • Collaborate with other Regional Marketing Specialists in weekly Crew meetings to exchange information on current happenings in your region.
  • Share insights, best practices, and emerging trends in social media and marketing.
• Attend weekly Brentwood Branch meeting:
  • Participate in the weekly Brentwood Branch meeting and contribute by sharing a special tip each week.
  • Provide valuable marketing insights and recommendations to improve branch performance.
• Offer trainings to Home Loan Specialists:
  • Conduct training sessions for Home Loan Specialists, covering compliance requirements, social media page setup, content sourcing, and scheduling.
  • Empower the team to leverage social media effectively to enhance customer engagement and generate leads.
• Edit short-form videos:
  • Edit short-form videos, ensuring they are concise, visually appealing, and comply with branding guidelines.
  • Add closed captions to enhance accessibility and engagement.
• Organize and host realtor networking events:
  • Plan and execute networking events to connect with realtors, fostering relationships and generating business opportunities.
  • Coordinate logistics, manage RSVPs, and ensure a positive and engaging experience for all attendees.
• Organize and host monthly CE classes for realtors:
  • Develop monthly continuing education (CE) classes for realtors, including creating a catchy name, RSVP link, and marketing materials.
  • Coordinate class logistics, promote the events through various channels, and ensure high attendance and positive feedback.
• Create custom marketing materials:
  • Design and create custom open house flyers, product flyers, and buyer/seller guides that align with our branding guidelines.
  • Craft visually appealing and informative materials to support the marketing efforts of our loan specialists.
• Perform other duties and projects as assigned or requested
   

Qualifications

Requirements and Qualifications

• Bachelor's degree in Marketing, Film Production, or a related field.
• Proven experience as a Social Media and Marketing Manager or similar role.
• Familiarity with video editing platforms.
• In-depth knowledge of social media platforms, content creation, and analytics tools.
• Strong understanding of compliance regulations within the mortgage industry.
• Excellent written and verbal communication skills.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Detail-oriented with exceptional organizational skills.
• Proficiency in video editing and experience with editing software.
• Creative mindset with a keen eye for design and aesthetics.
• Strong event planning and coordination skills

Skills
Tech Savvy, Creative, Social Media, Self-Motivated, Extreme Attention to Detail, Patient, Positive Attitude, High Work Ethic, Focus-Minded, Oral Communication Skills, Written Communication Skills, Analyzing Skills, Reading Skills, Customer Service, Organization, Math Aptitude, Planning, Professionalism, Proofreading Skills, Time Management, Microsoft Office Skills.

Computer Skills
To perform this job successfully, an individual should have in-depth business use and knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and TikTok. Be able to learn emerging platforms.

Benefits

Churchill Mortgage’s generous benefits package is available to all full-time employees. This includes Medical, Dental, Vision, HSA, FSA, Life, Disability, Accident, Cancer, Critical Illness, Paid Time Off, 401(k) & ESOP (Employee Stock Ownership Program). 

Employees Own the Company

Our ESOP was established by founder and president, Mike Hardwick, in 2013. It gives all current and future Churchill Mortgage employees ownership of the company in the form of company stock. Churchill Mortgage is the first privately-owned mortgage company to offer an Employee Stock Ownership Program (ESOP).

Churchill Mortgage Corporation is an Equal Opportunity Employer