What are the responsibilities and job description for the Associate, E-commerce position at Cibo Vita?
Company Description
Cibo Vita, co-founded in 2009 by Emre Imamoglu and Ahmet Celik, is a leading producer of private-label health-conscious snacks, including dried fruit and nut blends, distributed nationwide. The flagship brand, Nature’s Garden, aims to redefine snacking expectations and integrate products seamlessly into diverse lifestyles. Cibo Vita's dedication to excellence has garnered industry accolades and certifications, with headquarters and certified facilities in Totowa, New Jersey.
Job Overview:
We are seeking an Associate for our E-commerce Department to oversee the ongoing performance, optimization, and expansion of our DTC website. This role is ideal for someone with a strong digital marketing background and an aptitude for project management. The Associate will work closely with external agencies and internal teams to drive our website's success across SEO, Google Ads, E-mail Marketing, Social Media, Development, and New Channel integrations.
Key Responsibilities:
● SEO Management: Collaborate with the SEO agency to implement strategies that improve organic visibility, traffic, and rankings for high-impact keywords, ensuring alignment with the brand’s goals.
● Google Ads Coordination: Partner with the Google Ads agency to oversee ad campaigns, budget allocations, and optimize for ROI, ensuring campaigns align with e-commerce goals.
● E-Mail Marketing Oversight: Assist managing relationships with the email marketing agency to strategize, create, review, and optimize email campaigns that drive customer engagement and retention.
● Social Media and Paid Social Collaboration: Work closely with the Marketing team to support social media initiatives, integrating campaigns with e-commerce goals and website content to maximize brand reach and engagement.
● Website Development Management: Lead website development initiatives, coordinating with developers to implement new features, troubleshoot issues, and ensure website performance meets quality standards.
● New Channel Expansion: Assist in identifying, integrating, and managing new sales channels and marketing opportunities to support growth objectives and increase brand reach.
Required Qualifications:
● Experience in e-commerce website management, plus if it is Shopify-based.
● Knowledge of SEO best practices and experience working with or managing SEO agencies.
● Understanding of Google Ads campaign management and experience working with agencies to drive digital advertising success.
● Familiarity with Email Marketing strategies and tools, ideally with experience overseeing email marketing efforts in collaboration with external partners.
● Project management skills to coordinate development tasks, troubleshoot site issues, and oversee updates or feature implementations.
● Experience with new channel expansion and integration, with the ability to identify and execute growth opportunities.
● Social media familiarity and a collaborative approach to support the marketing team in social media efforts aligned with website and e-commerce objectives.
● Strong analytical skills to evaluate website performance, marketing effectiveness, and user behavior, using insights to guide decision-making.
● Excellent communication and collaboration skills to work effectively with agencies, developers, and internal teams. Preferred Qualifications:
● Certification in Google Ads, SEO, or project management.
● Previous experience in a fast-paced e-commerce or retail environment.
● Understanding of web analytics tools (e.g., Google Analytics) and e-commerce metrics.
