What are the responsibilities and job description for the Associate, E- Commerce position at CiboVita Inc?
We are seeking an Associate for our E-commerce Department to oversee the ongoing performance, optimization, and expansion of our DTC website. This role is ideal for someone with a strong digital marketing background and an aptitude for project management. The Associate will work closely with external agencies and internal teams to drive our website's success across SEO, Google Ads, E-mail Marketing, Social Media, Development, and New Channel integrations.
Key Responsibilities:
SEO Management: Collaborate with the SEO agency to implement strategies that improve organic visibility, traffic, and rankings for high-impact keywords, ensuring alignment with the brand?s goals.
? Google Ads Coordination: Partner with the Google Ads agency to oversee ad campaigns, budget allocations, and optimize for ROI, ensuring campaigns align with e-commerce goals.
? E-Mail Marketing Oversight: Assist managing relationships with the email marketing agency to strategize, create, review, and optimize email campaigns that drive customer engagement and retention.
? Social Media and Paid Social Collaboration: Work closely with the Marketing team to support social media initiatives, integrating campaigns with e-commerce goals and website content to maximize brand reach and engagement.
? Website Development Management: Lead website development initiatives, coordinating with developers to implement new features, troubleshoot issues, and ensure website performance meets quality standards.
? New Channel Expansion: Assist in identifying, integrating, and managing new sales channels and marketing opportunities to support growth objectives and increase brand reach. Required Qualificati