What are the responsibilities and job description for the Director of Visual Merchandising position at Cider?
Job Summary
We are looking for a Director of Visual Merchandising (contractor) to lead the design, planning, and execution of all visual and commercial presentations across our retail stores. This role will drive customer satisfaction, align with our brand identity, and optimize sales through inspiring visual storytelling, operational excellence, and strategic collaboration with store teams and regional managers.
The ideal candidate has a strong understanding of fashion trends, a creative mindset, and the ability to lead diverse teams in creating exceptional retail experiences.
Job Description
Customer Sales & Profit
- Enhance the OMNI customer experience by ensuring high standards of visual and commercial presentation in line with brand guidelines.
- Collaborate with Store Management to adapt visual strategies based on store-specific business needs.
- Implement global campaigns and sales activities on time, ensuring alignment with brand standards.
- Monitor KPIs and sales reports to identify opportunities, create actions, and meet sales targets and store goals.
- Ensure optimal stock levels, garment care, and input on allocation strategies in partnership with Store Manager.
Fashion & Trend Awareness
- Stay ahead of fashion trends, competitor activities, and customer preferences.
- Translate trend theory and seasonal insights into actionable merchandising plans.
- Develop styling techniques and presentations that enhance the in-store shopping experience.
Team & Development
- Educate and inspire store teams on visual and commercial guidelines, fashion trends, and seasonal changes.
- Provide hands-on coaching to improve the visual and commercial skills of team members.
- Support onboarding and training for new hires and develop high-potential team members.
- Organize and lead upskilling initiatives to ensure consistent delivery of visual standards.
Visual & Commercial Execution
- Execute visual and commercial plans in alignment with the commercial calendar and mood boards.
- Create compelling window displays and in-store layouts, ensuring strong trend storytelling.
- Ensure navigation, fixtures, and signage follow global strategy and enhance customer flow.
- Maintain sustainability in caring for display forms, fixtures, and interior materials.
- Collaborate with Facilities Management to ensure proper lighting and presentation standards.
Job Requirements
- Bachelor’s degree in Visual Merchandising, Design, Fashion, Marketing, or related field.
- 8 years of experience in visual merchandising, including 5 years in leadership roles.
- Passionate about fashion and trends, with a strong creative vision and attention to detail.
- A proactive problem solver with excellent communication and collaboration skills.
- Experienced in visual merchandising and commercial execution in dynamic retail environments.
- Strong project management skills, with the ability to oversee multiple locations.
