Director of Marketing and Communications

Cincinnati Public Schools Marketing and Communications  Director

Position Description

About Cincinnati Public Schools

Cincinnati Public Schools (CPS) serves nearly 36,000 students in 66 schools across a 91-square-mile district in Southwest Ohio. As a top-performing large urban district in Ohio, CPS ranks in the top 2 percent statewide for student learning and growth, offering families high-quality school options.

Our district’s innovative approach, investment in caring educators, and strong community partnerships have led to unprecedented academic success, ensuring students from preschool to 12th grade thrive and graduate ready for life.

Mission

We are a community of students, educators, families, staff, and citizens working together to provide high-quality learning and equitable opportunities that make lifelong learning and true sustainable economic mobility possible for each of our students.

Vision

Cincinnati Public Schools will be a system of excellent schools where each and every student is valued, supported, empowered, and prepared to pursue their fullest potential.

Who We Seek

CPS seeks passionate, innovative, and culturally competent professionals dedicated to positively impacting our students and families. If you're committed to excellence and want to make a difference, we invite you to join our team.

Position Overview

Reporting to the Superintendent, the Marketing and Communications Director is responsible for leading the district’s comprehensive marketing and communication strategies to enhance brand awareness, stakeholder engagement, and community relations. This role ensures that all communications align with the district’s mission, vision, and commitment to serving an urban, diverse student population. The director oversees internal and external communications, media relations, branding, crisis communication, and community engagement while supporting all district departments with strategic marketing initiatives.

Responsibilities

• Develop and implement a strategic marketing and communications plan that promotes the district’s programs, initiatives, and priorities.
• Oversee all branding efforts to ensure a consistent and professional image of the district across all platforms, including the development of strategic marketing and advertising plans using SEO strategies and analytics tools to support enrollment and retention
• Oversee media relations, including drafting press releases, coordinating interviews, and responding to media inquiries.
• Oversee crisis communication planning and response to ensure timely and accurate information dissemination.

• Develop and oversee content for digital platforms, including the district website, social media, email marketing, and video production.
• Support all district departments by creating marketing materials, campaign strategies, and communication plans tailored to their needs.
• Manage community engagement efforts to build strong relationships with families, community partners, and stakeholders.
• Monitor and analyze communication metrics to assess effectiveness and adjust strategies accordingly.
• Oversee internal communication efforts to ensure district employees are informed and engaged.
• Supervise and provide professional development for the communications and marketing team, including graphic designers, content creators, and public relations staff.
• Collaborate with leadership to develop messaging strategies that reflect the district’s commitment to equity, inclusion, and student success.
• Ensure all communication efforts comply with legal and ethical guidelines, including FERPA and public records policies.

Qualifications, Education and Work Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field. A master’s degree is preferred.
• Minimum of 7 years of experience in marketing, communications, or public relations, preferably in an education or public sector setting.
• Proven experience leading a communications team and managing large-scale marketing campaigns.
• Experience working in or communicating about urban school districts is preferred.
• Strong background in crisis communication and media relations.
• exceptional written and verbal communication skills, including proficiency in AP style.
• Strong leadership and project management abilities.
• Expertise in digital marketing, social media management, and branding.
• Ability to develop culturally responsive communication strategies that reflect the district’s diverse communities.
• High level of proficiency in content management systems, email marketing platforms, and design software (Adobe Suite, Canva, etc.).
• Strong analytical and problem-solving skills.
• Ability to work collaboratively across departments and with external stakeholders.
• Experience managing budgets and contracts related to marketing and communication efforts.
• Ability to  work occasional evenings and weekend with responsibilities for district events or crisis response.

Contract, Salary and Benefits

1. Salary: Director I - Per CAAS Agreement 
2. To apply to Cincinnati Public School District please click here 

Cincinnati Public Schools does not discriminate based on age, race, ethnicity, color, national origin or ancestry, cultural background, religious creed, sex, gender identity or expression, sexual orientation,

marital/registered domestic partner status, physical or mental disability, medical condition, genetic

information, military or veteran status, primary language, citizenship or immigration status, or any other

consideration made unlawful by federal, state, or local laws.