Manager, Marketing Analytics and Insights

Why join CINQCARE?CINQCARE is a provider-led, community-based health and care partner dedicated to improving the health and well-being of those who need care the most, with a deep commitment to Black and Brown communities. Our local physicians, nurses, and caregivers work together to serve people and the communities they live in, beyond just treating symptoms. We remove barriers by delivering personalized care as close to home as possible, often in-home, because we know a deep understanding of our patient's race, culture, and environment is critical to delivering improved health outcomes. By empowering patients, providers, and caregivers with the support they need, we strive to make health and care a reality-not a burden-every single day.Join us in creating a better way to care!Position OverviewCINQCARE is seeking a Manager, Marketing Analytics and Insights to lead the way in data-informed decision-making and optimize engagement strategies across all marketing channels. This pivotal role offers the opportunity to shape campaign analytics, drive actionable insights, and contribute to a growing organization with tremendous potential for professional growth and innovation.Key Responsibilities

• Develop and analyze performance metrics for marketing campaigns across digital, email, SMS, social media, and field initiatives.
• Build and maintain dashboards and reports to visualize KPIs, ROI, and engagement trends for leadership.
• Configure and optimize Salesforce campaigns and customer journeys, ensuring effective segmentation and automation.
• Collaborate with cross-functional teams to integrate analytics tools and ensure seamless data flow across platforms.
• Provide data-driven recommendations to enhance engagement strategies, including acquisition, retention, and loyalty campaigns.
• Support marketing leadership in designing and refining omnichannel strategies.
• Explore and implement emerging trends and tools to maintain CINQCARE's competitive edge in marketing analytics.Required Qualifications
• Expertise in analytics tools such as Tableau, Power BI, or Google Analytics, along with Salesforce proficiency.
• Proven ability to synthesize complex data into clear, actionable insights.
• 5 years of experience in marketing analytics or a related role, with a track record of optimizing campaigns.
• Bachelor's degree in Marketing, Analytics, Data Science, or a related field (Master's degree or certifications preferred).
• Experience in healthcare or regulated industries is a plus but not required.Why Join Us?At CINQCARE, you'll be part of a rapidly growing organization committed to innovation, collaboration, and meaningful impact. This role offers a unique opportunity to grow alongside the company, elevate your career, and make a lasting difference. Be part of our journey to transform how we engage and connect with our audiences!Our Benefits : At CINQCARE, we care for our team like we care for our patients-holistically. We offer flexible, comprehensive benefits so you can thrive while delivering top-notch care.
• Medical Plans : Two options, including a $0 cost plan for individuals.
• 401K : 4% employer match for your future.
• Dental & Vision : Flexible plans with in-network savings.
• Paid Time Off : Generous PTO, holidays, and wellness time.
• Extras : Pet insurance, commuter benefits, mileage reimbursement, CME for providers, and company-provided phones for field staff.Our benefits are designed to help you succeed-because when you're at your best, so are the communities we serve.Work Environment and Physical Expectations : Experience the flexibility and convenience of working in a virtual role while staying connected to a passionate team. Whether at home or traveling to dynamic office environments, you'll thrive in a professional setting with all the tools you need to succeed.In this role, you will :
• Communicate effectively using state-of-the-art technology and resources, both virtually and occasionally in person.
• Build meaningful relationships with customers and colleagues in a supportive, solution-focused setting.
• Enjoy flexibility in your work posture, with extended periods seated or standing as needed.
• Occasionally manage light materials (up to 10 lbs.) to support your day-to-day activities. Your work will empower innovation and collaboration across diverse locations.