What are the responsibilities and job description for the Retention Marketing Manager position at Cirkul, Inc?
What is Cirkul?
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100 unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.
What is this role?
As the Retention Marketing Manager (Email/SMS) at Cirkul, you will play a crucial role in driving customer engagement, loyalty, and repeat purchases through strategic email & SMS campaigns/automations. Operating within our Revenue group, you will collaborate closely with cross-functional teams including Creative, Brand Voice, and Analytics to develop and execute marketing strategies that resonate with our audience and contribute to the growth of our business.
What does an average day look like?
Driving Results:
- Optimize lifecycle flows with the goal of increasing engagement, conversion, and lifetime value.
- Manage forward-looking email/SMS marketing calendar
Taking Ownership:
- Measure and report on trends in email performance and share insights.
- QA of email sends for appearance, design, copy, functionality, and tracking.
Making Decisions:
- Develop and maintain a comprehensive monthly email/SMS calendar, incorporating relevant product launches, seasonal themes, and sales events.
Cultivating Relationships:
- Foster strong cross-departmental relationships to facilitate seamless campaign execution and alignment with broader business objectives.
Instilling Trust:
- Maintain email & SMS development process working closely with the Brand Voice and Creative Teams
Customer Focus:
- Define and manage customer segmentation, executing targeted email campaigns tailored to specific audience segments.
What background should you have?
- 3-5 years' experience in DTC email marketing.
- Strong familiarity with ESPs - Iterable ESP experience a massive bonus.
- Knowledge of HTML for email.
- Knowledge of event architecture and triggered flow logic.
- Ability to analyze raw data exports in excel.
- Strong commitment to rapid experimentation and growth-hacking mindset.
- Impeccable attention to detail.
- Comfort working in a fast-paced environment
- Organizational skills that can balance multiple projects and tasks at the same time.
- Strong written and verbal communication skills.
- Ability to balance high-level strategy with hands-on execution.
- Familiarity with analytical platforms such as Google Analytics.
- Familiarity with Shopify - bonus points for Shopify Plus experience.
- Bachelor's degree.
- Willingness to travel to Cirkul HQ(2) in Boston, MA once a quarter.
What do we offer?
- Competitive salary based on experience and market
- Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
- A culture that rewards results
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Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
