Sr. Data Scientist - Omni channel analytics

This position is part of Omni channel analytics team within the larger US Personal Banking Analytics organization(USPBA). Citi US Personal / Consumer Bank offers a suite of Unsecured Lending & deposit products to existing customers. The omni channel analytics team is responsible for generating business insights, develop marketing and targeting strategies across different channels (Digital and Non-Digital) . The analyst will focus on the development of comprehensive strategy recommendations based on multiple factors such as in-depth customer insights (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape. Team collaborates with functional teams from Product, Marketing, Risk, and technology, customer experience departments to assess, develop and launch channel level strategies.

Responsibilities :

• Create a holistic customer view across the multiple customer touchpoints (phone, chat, digital, branch). Support the execution priorities of the Omni channel analytics team : o Analyze performance of Citi owned channels including Citi website, emails, mobile app, desktop and mobile browser.o Identify opportunities to enhance the targeting efficiency across channels (digital, phone, Branch)o Utilize statistical and segmentation tools to develop targeting strategies for all ECM channelso Create an optimization framework to maximize the ROIo Identify the optimal offer presentment strategy across the channels & make data-driven recommendations on offer prioritizationo Retrieve data and conduct data driven industry leading analytics utilizing various analytical tools, software and techniques.o Translate data into insights that reflect an understanding of customer needs and behavioral drivers to inform strategic roadmaps and innovation.o Conduct financial analysis and forecasting for program recommendationso Understand all of the drivers of financials and the underlying consumer behaviors that drive those financials. Be able to articulate these to cross functional partners.o Communicate clearly and effectively to business partners and senior leaderso Manage multiple projects simultaneously through effective project management. Create, update, and track project plans for multiple deliverableo Translate digital performance KPIs into financial metrics for offer & NPV optimizationo Work with cross functional teams to create channel and reach expansion opportunitieso Collaborate with vendors to further enhance one-to-one marketing capability digital channelso Design tests and learn agenda with business partners & identify marketing efficiency improvement opportunities

Qualifications :

Education :

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group : Decision Management

Job Family : Business Analysis

Time Type : Full time

Primary Location :

Wilmington Delaware United States

Primary Location Full Time Salary Range :

125,760.00 - $188,640.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date :

May 29, 2024

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Citi is an equal opportunity and affirmative action employer.

Minority / Female / Veteran / Individuals with Disabilities / Sexual Orientation / Gender Identity.

Salary : $125,760 - $188,640