What are the responsibilities and job description for the Senior Product Manager position at Citizens?
We are seeking a seasoned Senior Product Manager to join our dynamic team to lead and shape key initiatives that will drive the future direction and success of our customer engagement strategy, a critical imperative for Citizens Bank. The ideal candidate will have a proven track record of driving product and marketing strategy, managing cross-functional teams, and delivering successful experiences that meet both customer needs and business objectives. This role will lead the development and execution of strategies to enhance customer value and retention with a focus on optimizing user engagement and driving product adoption to ensure sustained customer satisfaction and growth for our Deposit Products.
Increase your chances of an interview by reading the following overview of this role before making an application.
Key Responsibilities :
- Product Strategy : Lead the development and execution of product strategies for improving engagement and product adoption with our existing customers across channels, aligning with the bank's goals and customer needs. Challenge the status quo in driving innovation and finding sustainable value creation opportunities. Drive short term objectives and long-term vision fueled by deep understanding of customer needs.
- Marketing Strategy : Drive go-to-market requirements for new product experiences and define engagement priorities to inform marketing strategy and roadmap, as well as learning needs to deliver on critical outcomes for your overall strategy.
- Roadmap Management : Own the product roadmap, prioritizing features and enhancements based on customer feedback, market research, and business priorities.
- Cross-Functional Collaboration : Collaborate closely with engineering, design, marketing, and other stakeholders to develop and enhance the engagement & communication strategy across our mobile app, Retail experiences and marketing, ensure alignment, successful product delivery and end-to-end experience management.
- Product Development : Oversee the entire product development lifecycle from concept to launch to ongoing optimization, ensuring high-quality deliverables on time and within budget – leveraging agile methodologies. Understand how your solutions fit into the larger ecosystems and anticipate impacts from changes in other parts of the business, partnering to evaluate tradeoffs of technical decisions and customer experience impacts.
- Continuous Improvement : Continuously seeking ways to enhance customer engagement through innovation and iteration based on customer feedback and market insights, as well as robust data analytics and business insights.
- Market Research : Conduct market research to identify opportunities, assess competition, and gather insights to inform product decisions.
- Testing and Optimization : Build robust test & learn agendas and analyze user data to optimize the engagement and communication strategy to proactively meet user’s needs.
- User Experience : Champion the user experience, ensuring products and supporting marketing experiences are intuitive, user-friendly, and deliver exceptional value to customers.
- Metrics and Analysis : Define key performance indicators (KPIs) and analyze product metrics to measure success and drive continuous improvement (e.g., key drivers of primacy & customer lifetime value, customer satisfaction scores, attrition drivers). Ensure experiences launched are measurable with robust monitoring plans and learning agendas. Take actions to address any issues or opportunities for improvement, refining your roadmap as the data dictates.
- Regulatory Compliance : Ensuring that the communication strategy complies with relevant banking regulations and data privacy laws.
- Stakeholder Communication : Communicate product plans, progress, and results to executive leadership, stakeholders, and cross-functional teams. Rally teams around your product vision and influence prioritization across partner teams.
- Team Leadership : Provide mentorship and guidance to junior product managers and cross-functional team members, fostering a culture of collaboration and innovation.
Desired Profile :
Education :
Compensation Range : $220k
J-18808-Ljbffr
Salary : $220,000
