What are the responsibilities and job description for the Director of Marketing position at City Hive, Inc.?
About City Hive:
City Hive is the leading omni-channel digital commerce and data platform, specializing in the Wine, Beer, and Spirits industry. Our platform connects retailers to wholesalers, distributors, and suppliers, providing them with the tools to increase sales, improve operations, and sustain effective and measurable reach. We offer a comprehensive solution that combines mobile apps, websites, and advanced customer engagement into one easy-to-use system. With our patented technology, location sensitivity, proprietary machine learning algorithms, and data analytics, we are revolutionizing the sale of wine and spirits both online and in-store.
Role Description:
We are seeking an experienced, hands-on, and results-driven Digital Marketing Manager to lead and build our digital marketing efforts. The ideal candidate will have a proven track record of executing strategies that drive online engagement, increase brand visibility, and optimize digital campaigns for maximum ROI. As a Digital Marketing Manager, you will play a key role in creating, implementing, and analyzing digital marketing strategies to achieve our business goals.
Job Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with business objectives.
- Drive website traffic growth and monitor key metrics, such as total website visits, organic traffic, and referral traffic.
- Optimize website conversion rates by analyzing user behavior and implementing effective strategies.
- Oversee paid advertising campaigns, including SEM, display ads, and social media ads, and track performance metrics such as click-through rate (CTR) and conversion rate.
- Lead email marketing campaigns, ensuring high open rates, click-through rates, and low unsubscribe rates.
- Monitor search engine rankings and oversee SEO efforts, aiming for improved organic keyword rankings and backlink acquisition.
- Collaborate with content creators to develop high-quality, engaging content that resonates with target audiences.
- Monitor landing page performance, optimizing conversion rates and reducing bounce rates.
- Analyze customer acquisition cost (CAC) and customer lifetime value (CLTV) to ensure efficient marketing spend.
- Develop and manage customer retention strategies, monitoring customer retention rate and implementing initiatives to increase customer loyalty.
- Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 6 years of experience in digital marketing roles, with a focus on strategy and execution.
- Proven experience in driving website traffic, conversion rates, and ROI through digital marketing channels.
- Strong understanding of SEO, SEM, social media, email marketing, and other digital marketing channels.
- Proficiency in using digital marketing analytics tools (e.g., Google Analytics).
- Excellent data analysis skills to interpret and leverage KPIs for decision-making.
- Creative mindset with the ability to develop compelling digital marketing campaigns.
- Strong project management and organizational skills.
- Ability to manage and lead cross-functional teams and external partners.
- Exceptional communication and collaboration skills.
- Experience in the Beverage Alcohol industry is a plus.
Key Performance Indicators (KPIs) for Success
- Website Traffic Growth and Key Traffic Sources
- Conversion Rate Optimization and Cost per Conversion (CPA)
- Email Marketing Performance (Open Rate, CTR, Unsubscribe Rate)
- Paid Advertising Metrics (CTR, Conversion Rate, ROAS)
- Organic Keyword Rankings and Backlink Acquisition
- Landing Page Performance (Conversion Rate, Bounce Rate)
- Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV)
- Customer Retention Rate and Engagement Initiatives
If you are a data-driven marketer with a passion for driving digital strategies and delivering measurable results, we encourage you to apply. Join us in shaping our digital presence and making a meaningful impact on our company’s success.
