Parks Marketing Coordinator

Parks Marketing Coordinator develops and executes the Parks & Community Services marketing program work plan in support of the department’s revenue goals. Oversees and implements the strategic direction of the department-wide marketing and advertising, including print and digital media. Provides targeted marketing campaigns, conducts customer satisfaction and market research, evaluates program and service mix and identifies market gaps, and develops new methodologies for promoting Parks & Community Services programs and services.

City Council Vision Statement:  Bellevue welcomes the world. Our diversity is our strength. We embrace the future while respecting our past.

Bellevue Parks & Community Services Vision:  In Bellevue everyone can connect to each other and to nature through experiences that help them to live, grow, and thrive. 

Bellevue Parks & Community Services Mission:  We build a healthy community through an integrated system of exceptional parks, natural areas, recreation, arts and culture, and a broad base of community services. 

Bellevue Parks & Community Services Equity Statement: A System of Fairness  

Equity acknowledges and removes disparities in opportunities, power, and resources so that everyone can reach their full potential to thrive. Bellevue Parks & Community Services practices equity, which is the responsibility of every individual in the department. Equitable access is a right, not a privilege, and is fundamental to our mission of serving all people. Through equitable policies and practices, we cultivate ties that connect people to the fabric of our community.

Performs duties and responsibilities commensurate with assigned functional area which may include any combination of the following tasks:

Marketing & Digital Media

• Develop, update and implement the marketing and communications plan for the department in collaboration with department Public Information Officer. Direct the marketing work plan, monitor the workflow, and align goals to outcomes.
• Align marketing strategy with department-wide strategic planning and business planning efforts.  Translate department-wide strategies and goals into strategic marketing goals and initiatives.
• Oversee the development of marketing strategies; define goals and objectives and provide guidance to business units on all phases of marketing, including market research and analysis.  
• Monitor performance of marketing program; research and analyze the best strategies for product and program evaluation, market segmentation, positioning, and promotions; adjust strategies as needed in collaboration with key stakeholders.
• Plan, conduct, and analyze product and program evaluations, and conduct research associated with department planning projects.
• Create marketing and advertising publications, including brochures, newsletters, emails, web information, etc. Coordinate media buys on behalf of department programs, projects, and facilities.
• Collaborate with citywide communications team to enhance reach through outreach channels.
• In partnership with other subject matter experts, research, evaluate and deploy new digital platforms and social media platforms that can effectively communicate the department’s programs and services. Work closely with the department PIO to develop and manage the department’s Social Media Managers Team.
• Serve on the department’s Title VI Core Team, leading language access work for assigned Parks & Community Services divisions and workgroups.

Leadership, Coaching, & Supervision

• Co-manage department digital communications efforts, including supervision of Department websites, social media channels, electronic communication and onsite digital signage; monitor external online presence; and supervise the development and dissemination of publications and other collateral.
• Hire and coach team members to achieve performance goals; evaluate performance, engage team members in decision-making and goal-setting; and facilitate their individual professional growth. 
• Monitor and educate department staff on the appropriate/effective use of the city’s brand and style guides within all department advertising campaigns.

Citywide Collaboration & Communication

• Coordinate with citywide communications staff to align marketing and communication goals and to ensure messages are consistent with the city’s image.
• Serve as department representative on assigned community, regional and local advisory boards and committees; participate in division, department and city-wide activities.
• Assist with special projects and support events as needed.
• Collaborate and coordinate with citywide communications, web governance, digital communications, and outreach teams.
• Build collaborative relationships and maintain communication with staff throughout the department to develop an understanding of the operational needs and expectations of each division, the department’s role in the community at large, and the goals of individual program areas.

Supervision Received and Exercised:

• Works under the general supervision of an Assistant Director or division manager
• Supervises staff, interns and volunteers

Knowledge, Skills, Abilities and Competencies

• Knowledge of organization, function, and activities of a marketing workgroup, including, but not limited to: customer research, product and program evaluation, market segmentation, strategic planning, development of marketing campaigns, public involvement, effective use of digital media, graphic design methods and layouts, and social media.
• Knowledge of leadership, planning and organizational skills with the ability to balance and prioritize multiple tasks and requests and meet deadlines in a timely and professional manner.
• Excellent interpersonal, written, and verbal communication skills and strong editing skills.
• Ability to manage project workflows, timelines, budgets, and resources to ensure deliverables, and timelines are met.        
• Knowledge of the principles of recreation programming philosophy, including the ability to identify and prioritize removal of barriers to access.
• Skill in using data, analysis, and research to understand trends and develop marketing plans and communication tools.
• Ability to increase brand awareness and develop targeted marketing campaigns.  
• Ability to establish and maintain effective working relationships with others, including influencing or leading change where no formal supervisory or hierarchical relationship exists.
• Ability to accomplish goals using sound analytical and decision-making skills and to creatively problem solve complex issues.
• Knowledge of Title VI of the Civil Rights Act, including language access.
• Ability to supervise, train, direct, and evaluate the work of assigned staff.
• Ability to work a flexible schedule to include evenings, holidays, and weekends as needed, including community events.

Core Competencies

• Customer Focus: We are focused on the needs of the customer, and on developing strong relationships with our customers.
• Instills Trust: Through authenticity, integrity and honesty, we gain the trust and respect of all of those with whom we work.
• Communicates Effectively: We understand the need to develop multimode forms of communication to address the needs of all of the audiences with whom we are engaging.
• Cultivates Innovation: We are focused on generating new and creative ways for our organization to be successful.

 Education, Experience, and Other Requirements

• Graduation from an accredited four-year college or university with a degree in marketing, communication, park and recreation administration, or related field.
• Four (4) or more years of professional related experience in marketing, public relations or related functions.
• Or any equivalent combination of education, experience, and training that provides the required knowledge skills, and abilities.
• Washington State Driver’s License is required.

The physical demands and work environment described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work involves walking, talking, hearing, using hands to handle, feel or operate objects, tools, or controls, and reaching with hands and arms. 
• Vision abilities required by this job include close vision and the ability to adjust focus.
• The employee may be required to push, pull, lift, and/or carry up to 40 pounds.
• The noise level in the work environment is usually moderately quiet while in the office or moderately loud when in the field. 

Salary : $94,496 - $130,410