What are the responsibilities and job description for the Marketing Manager - GICC & Arena position at City of College Park, GA?

Salary : $58,538.76 - $74,636.92 Annually

Location : College Park, GA

Job Type : Full-Time

Job Number : 4970-056

Department : Convention Center / GICC

Opening Date : 01 / 16 / 2025

FLSA : Exempt

Summary

A successful candidate will play an active role in the City of College Park's existing operational success. The purpose of the position is to be a key player in extending our marketing reach and ultimately, driving new business to our campus and generating awareness and excitement for our programming across all of our facilities, including the Georgia International Convention Center, The Gateway Center Arena, and College Park Golf Course.

Essential Functions

Independent judgment is required to identify, select, and apply the most appropriate of available guidelines and procedures as well as interpret precedents. This position is responsible for collaborating with teams at each of our facilities along with, key area stakeholders and partners, City of College Park staff, as well as key vendors to create impactful marketing initiatives across a variety of platforms and mediums. They will also be responsible for managing and executing a variety of marketing activities, special events, and projects.

Oversight of day-to-day marketing communications and public relations efforts as directed
Development of general marketing materials
Management and updating of web marketing and social media content, including website presence, social media presence, third-party website presence, and other channels as needed
Management of community and industry partnerships, sponsorships, and events as needed.
Management and maintenance of all promotional item inventory and sales collateral inventory, as well as branded elements
Assistance with the overall organizational sales and marketing plan development and execution as necessary
Management of third-party marketing vendors as needed, including work product delivery and budget management
Responsible for marketing budgetary planning and management.
Performs other related duties as assigned.
The omission of specific duties does not preclude the supervisor from assigning duties that logically relate to the position.

Required Knowledge, Skills and Abilities

Knowledge of budgets and projections.

Knowledge of modern office procedures, practices, and equipment.

Skilled experience in public relations, social media, event marketing, and communications.

Knowledge of the functions, organizations, staffing, and operating procedures of the City departments.

Skill in communicating detailed accounting information clearly and concisely;

Ability to maintain strict confidentiality.

Ability to maintain sustained attention to detail and to work under the pressure of rigid deadlines.

Ability to work independently from general instructions and broad work expectations.

Ability to organize work for maximum efficiency.

Must be able to use tact and courtesy in dealing with the public.

Must be able to analyze and evaluate procedures and work processes and to exercise appropriate judgment in establishing priorities and work methods.

Must be able to establish and maintain effective working relationships to deal effectively and courteously with others, and to work independently and in team settings.

Must be able to type or use a personal computer with word processing and related software and to enter and retrieve information with reasonable speed and accuracy.

Moderate physical activity. Requires handling objects of average weight up to fifty (50) pounds, standing and / or walking for more than four (4) hours per day.

Note : In compliance with the American Disabilities Act (ADA), those functions of the job which are identified as essential are required to be performed with or without reasonable accommodations. Requests to facilitate the performance of essential functions will be given careful consideration.

Qualifications

Bachelor's degree required.

Minimum of five (5) years experience working in the hospitality / events-related field.

Previous experience required in working in marketing / PR or other related fields.

Four (4) to five (5) years of related experience; equivalent combination of education and experience.

Strong organizational and communication skills.

Experience in communicating with diverse communities, and in establishing and maintaining cooperative working relationships.

Proficiency in MS Office Suite, as well as knowledge and understanding of the organizational structure, workflow, and operating procedures.

Extensive hours and weekends will be required at times.

Pre-employment screening is required : criminal background check and drug testing.

The City of College Park offers a complete benefits package to full-time employees in including healthcare, dental care, vision care, Flexible Spending Account (FSA), Health Savings Account, life insurance, long-term disability insurance, short term disability insurance, pension, holidays, vacation, sick leave, Employee Assistance Program (EAP).

Salary : $58,539 - $74,637

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Marketing Manager - GICC & Arena

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