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We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

Since launching in 2010, WP Engine has become the world’s leading WordPress Digital Experience Platform (DXP), now with over 150,000 customers in 140 countries. Our mission is to empower businesses with innovative digital experiences, and we take pride in doing the best work of our careers. As a B2B and B2C organization, WP Engine supports both Sales-Assisted and Self-Serve models, offering a dynamic opportunity for marketers to apply Retail and B2B strategies. We are committed to creating a workplace where you can thrive, contribute, and make a real impact.

What We’re Looking For :

WP Engine is seeking a Senior Email Marketing Manager to lead the strategy and execution of email marketing campaigns for our Global Acquisition team. This role will serve as the email marketing Subject Matter Expert (SME) and will directly influence both strategy and implementation of acquisition campaigns. You will own the email marketing program which is a shared services function and supports other teams within the organization like agency marketing, content, brand and demand generation. The role is responsible for driving growth in customer acquisition through well-executed email campaigns for both our Sales-Assisted and Self-Serve selling motions.

Core Responsibilities :

• Email Strategy & Execution : Develop, execute, and optimize comprehensive email marketing strategies, including campaign development for Self Serve (Retail) email marketing, and targeting, personalization, segmentation, and deployment of Sales Assisted email campaigns (nurture series).
• Trigger & Automated Campaign Management : Manage and own creation and optimization of all trigger campaigns for sales assisted and self serve marketing campaigns.
• Testing & Optimization : Lead the continuous testing of email campaigns, using a data-driven approach to improve key metrics such as open rates, CTR, and conversions.
• Campaign Analysis : Showcase strong understanding of email attribution. Regularly assess email campaign performance using data to provide insights and actionable recommendations.
• Automation & Segmentation : Enhance and expand email automation workflows, ensuring accurate segmentation and targeting.
• Cross-Functional Collaboration : Work closely with Creative, Demand Generation Managers, and Content teams to deliver compelling, high-performing email campaigns that align with broader acquisition goals.
• Calendar & Production Management : Own the email marketing calendar and oversee the production team to ensure timely execution of all email campaigns and troubleshoot any technical issues related to templates, segmentation, or deliverability.
• Industry Best Practices : Stay current with industry trends, tools, and best practices in email marketing, including GDPR compliance and deliverability.

Partnership with Campaign Operations Manager :

This role will partner closely with the Campaign Operations Manager to ensure seamless execution of email marketing initiatives. Together, both roles will collaborate on :

How You’ll Measure Success :

Required Skills :

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

Base Salary Range : 104,000.00 - $156,000.00

We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role.

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Salary : $104,000 - $156,000