What are the responsibilities and job description for the Assistant Tourism Director position at CITY OF PIGEON FORGE?
Nature of Work
This is complex professional work assisting with the planning, coordination and implementation of the city’s multimillion-dollar integrated tourism marketing programs including advertising, sales, promotions, and publicity programs. Activities associated with the job include assisting with directing and planning the work of the Department of Tourism and its employees. Activities associated with the job include assisting with overseeing public relations activities, tourism operations, special events, the city mail room, and the LeConte Center at Pigeon Forge, preparing and administering the tourism budget, coordinating promotional and tourist related activities with civic, business, corporate, historical and cultural groups, coordinating departmental activities with local, regional and state tourism agencies and attractions. Job responsibilities require thorough knowledge of marketing, advertising and sales techniques and practices, thorough knowledge of sales contracts and agreements related to sponsored events, extensive knowledge of promotions, finances and customer service, extensive supervisory experience and excellent organizational, interpersonal and decision making skills. Job performance is evaluated by the Director of Tourism through the review of daily organization and effectiveness of Department of Tourism, Office of Special Events, and LeConte Event Center operations, knowledge and expertise of all aspects of the department’s marketing, sales, and public relations programs, ability to effectively supervise and direct the activities of departmental staff, responsiveness to the needs of city businesses along with city’s residents, and organizational, interpersonal and decision making skills.
Illustrative Examples of Work
-Assist with the development, planning, organization and implementation of tourism marketing, tourism development and special promotional activities.
-Assist with the operation of the Leconte Center at Pigeon Forge, when needed.
-Assist with the development and production of Special Events.
- Assist with overseeing the city’s Mail Room.
-Assist in supervising the Marketing, LeConte, Tourism Operations, and Special Events staff.
-Assist with making decisions for the hiring, promotions, discipline, counseling, training and safety of all employees in consultation with the Director of Tourism.
- Assist in developing and implementing the Tourism Department budget.
-Assist LeConte Center sales and group tour sales activities, when needed.
-Assist in planning and coordinating marketing campaigns promoting the cultural, historic and entertainment venues of the city.
-Coordinates promotional and tourist activities and special events with civic, business, corporate, historical and cultural groups.
-Assist in coordinating the development and production of print and non-print media.
-Assist in coordinating activities with advertising agencies to create new consumer and trade advertisements.
-Assist in overseeing the production of meeting planner and group tour planner.
-Assists in planning and implementing advertising programs and developing new and innovative approaches to promote the city.
-Assist the city ad agency with media tours when needed.
-Assist with overseeing the production of visitors’ service publications.
-Assist in coordinating and supervising the update of the city’s website.
-Analyzes market research and assists with making decisions pertaining to advertisement placement.
-Represents the city at travel shows and travel industry association meetings.
-Prepares reports of tourism activities and initiatives and makes public presentations when required.
-Works with staff, clients and corporate sponsors to create, develop and implement marketing strategies, ideas, concepts and programs.
-Develops and maintains effective relationships with area hospitality and tourist attraction management personnel.
-Performs related duties as required.
