What are the responsibilities and job description for the Marketing Specialist - Visit Plano position at City of Plano?
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Job Title
Marketing Specialist - Visit Plano
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Job ID
225060
Location
Visit Plano
Full/Part Time
Full-Time
Regular/Temporary
Regular
Additional Information
Minimum
$27.455400
Hourly Salary Range
Maximum
$39.812500
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SERVE
At the City of Plano, our values make us who we are and guide us as we SERVE our city. As members of Team Plano, our organizational Values (what is most important to us) make up the acronym, SERVE (Stewardship Engaged Respectful Visionary Excellence).
Job Details
Join Our Team as a Marketing Specialist – Visit Plano!
Are you a creative storyteller with a passion for travel and tourism? Do you thrive on developing innovative marketing strategies that inspire people to explore new destinations? Visit Plano is looking for a Marketing Specialist to help promote our vibrant city as a must-visit destination!
Develop & Execute Campaigns – Create targeted marketing campaigns to attract leisure travelers, meeting planners, and event organizers.
Track & Optimize Performance – Manage budgets, timelines, and key performance metrics to ensure marketing success.
Brand Storytelling – Craft compelling content that aligns with our destination marketing organization’s (DMO) branding and messaging.
Event Marketing – Coordinate promotional efforts for major events and work closely with event organizers to maximize visibility.
Collaborate & Represent – Work alongside our sales and marketing teams, and represent Visit Plano at industry events, trade shows, and networking opportunities.
What We’re Looking For
Apply today and be part of the team that makes Plano shine!
As a valued Team Plano member, you will receive numerous benefits:
Distinguishing Characteristics: This is the journey-level classification in the Marketing Specialist series that follows diversified procedures and implements processes to accomplish end results, within guidelines. Immediate supervision is available upon request. This class is distinguished from Marketing Specialist, Senior in that the latter is a higher-level class in the series that performs more complex technical, investigative, and supervisory duties requiring a higher level of knowledge and skill.
Examples Of ESSENTIAL JOB FUNCTIONS
Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.
Minimum Qualifications
Knowledge of: Practices and principles of marketing, event planning and promotion, public relations; managerial and budgetary practices; methods of training and evaluating assigned staff; website maintenance and online marketing concepts; graphic design and social media skills.
Skill in: Communicating effectively both verbally and in writing; Requires creativity, effective marketing skills, and public relations skills; using computer software programs including those used for word processing and presentation; writing clearly and concisely; editing and proofreading written materials; organizing and prioritizing work; working cooperatively with others
Education: Bachelor’s degree in Business, Marketing, Communications, Public Relations, or related field.
Experience: Two (2) years of experience in sales, marketing, or related industry.
Any work-related experience resulting in acceptable proficiency levels in the above Minimum Qualifications is an acceptable substitute for the above specified education and experience requirements.
Licenses and Certifications: Texas Class C driver’s license (must obtain within 30 days of hire per state law).
Conditions of Employment: Must pass a drug test, driver license check, criminal history background check, periodic CJIS background check (for positions requiring access into Police buildings) and social security number verification check.
Physical Demands and Working Conditions: This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment ; vision to read printed materials and a computer screen; hearing and speech to communicate in person and over the telephone . Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds .
Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. The position also requires meeting the essential requirements of the Physical Demands and Working Conditions, with or without reasonable accommodation.
Equal Employment Opportunity
Equal Opportunity Employer - EOE/M/F/V/D
Open positions are subject to close without notice.
Apply for Job
Previous Job
Job Title
Marketing Specialist - Visit Plano
Next Job
Apply for Job
Job ID
225060
Location
Visit Plano
Full/Part Time
Full-Time
Regular/Temporary
Regular
Additional Information
Minimum
$27.455400
Hourly Salary Range
Maximum
$39.812500
Add to Favorite Jobs
Email this Job to a Friend
SERVE
At the City of Plano, our values make us who we are and guide us as we SERVE our city. As members of Team Plano, our organizational Values (what is most important to us) make up the acronym, SERVE (Stewardship Engaged Respectful Visionary Excellence).
Job Details
Join Our Team as a Marketing Specialist – Visit Plano!
Are you a creative storyteller with a passion for travel and tourism? Do you thrive on developing innovative marketing strategies that inspire people to explore new destinations? Visit Plano is looking for a Marketing Specialist to help promote our vibrant city as a must-visit destination!
Develop & Execute Campaigns – Create targeted marketing campaigns to attract leisure travelers, meeting planners, and event organizers.
Track & Optimize Performance – Manage budgets, timelines, and key performance metrics to ensure marketing success.
Brand Storytelling – Craft compelling content that aligns with our destination marketing organization’s (DMO) branding and messaging.
Event Marketing – Coordinate promotional efforts for major events and work closely with event organizers to maximize visibility.
Collaborate & Represent – Work alongside our sales and marketing teams, and represent Visit Plano at industry events, trade shows, and networking opportunities.
What We’re Looking For
- ? A marketing pro with experience in campaign development, design, copy writing, and digital strategies.
- ? A creative thinker who understands branding and audience segmentation.
- ? A team player who thrives in a fast-paced, collaborative environment.
- ? Someone who’s passionate about Plano and eager to share its story with the world!
Apply today and be part of the team that makes Plano shine!
As a valued Team Plano member, you will receive numerous benefits:
- Comprehensive medical, dental, and vision plans
- Membership in the Texas Municipal Retirement System (TMRS), in which the City matches contributions 2:1 upon retirement
- Enrollment in the Retirement Security Plan (RSP) which is fully funded by the City
- Up to three weeks of paid vacation
- Up to three weeks of paid sick leave per year
- Nine paid holidays
- Tuition Assistance
- Free Library Card
- Free recreation center membership
- And so much more! Learn about our benefits here.
- Every person matters. Every job has purpose. Together we make a difference. Join Team Plano!
Distinguishing Characteristics: This is the journey-level classification in the Marketing Specialist series that follows diversified procedures and implements processes to accomplish end results, within guidelines. Immediate supervision is available upon request. This class is distinguished from Marketing Specialist, Senior in that the latter is a higher-level class in the series that performs more complex technical, investigative, and supervisory duties requiring a higher level of knowledge and skill.
Examples Of ESSENTIAL JOB FUNCTIONS
Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.
- Implements a comprehensive marketing strategy that promotes the mission and vision of the Department.
- Assists in conceptualizing and producing marketing materials including website updates, brochures, and invitations departmental program and activities.
- Takes photographs for departmental programs and at events and creates short web videos to use in social media and marketing.
- Assists with the planning, organizing, and implementation of events and activities and serves on committees, task forces, and other.
- Supports and encourages departmental mission, explains the departmental programs and describes opportunities.
- Collects statistics to create reports, newsletters, and other documents.
- Maintains knowledge of current programs and trends in marketing and assists with administrative duties.
- Coordinates the requisition of supplies and equipment for retail, promotion, marketing, etc.
- Prepares proposed budget for area of responsibility and monitors expenditures and revenues.
- Promotes public awareness of department programs and services through preparation and distribution of newsletters, public addresses, video presentations, and other media.
- Educates the public through appropriate methods of communication regarding issues relevant to the mission and philosophies of the department.
- Preparing and deliver creative, timely, and professional messages through a variety of means and methods.
- Enters data, adds hours, scans and uploads files, and generates reports for tracking department/ event volunteers.
- Professionally represents the City at industry meetings, seminars, and conferences.
- Regular and consistent attendance for the assigned work schedule is essential.
- Marginal Duties:
- Performs other duties as assigned.
Minimum Qualifications
Knowledge of: Practices and principles of marketing, event planning and promotion, public relations; managerial and budgetary practices; methods of training and evaluating assigned staff; website maintenance and online marketing concepts; graphic design and social media skills.
Skill in: Communicating effectively both verbally and in writing; Requires creativity, effective marketing skills, and public relations skills; using computer software programs including those used for word processing and presentation; writing clearly and concisely; editing and proofreading written materials; organizing and prioritizing work; working cooperatively with others
Education: Bachelor’s degree in Business, Marketing, Communications, Public Relations, or related field.
Experience: Two (2) years of experience in sales, marketing, or related industry.
Any work-related experience resulting in acceptable proficiency levels in the above Minimum Qualifications is an acceptable substitute for the above specified education and experience requirements.
Licenses and Certifications: Texas Class C driver’s license (must obtain within 30 days of hire per state law).
Conditions of Employment: Must pass a drug test, driver license check, criminal history background check, periodic CJIS background check (for positions requiring access into Police buildings) and social security number verification check.
Physical Demands and Working Conditions: This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment ; vision to read printed materials and a computer screen; hearing and speech to communicate in person and over the telephone . Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds .
Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. The position also requires meeting the essential requirements of the Physical Demands and Working Conditions, with or without reasonable accommodation.
Equal Employment Opportunity
Equal Opportunity Employer - EOE/M/F/V/D
Open positions are subject to close without notice.
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