Marketing Coordinator

Marketing Coordinator

$5,900 - $7,171 per month

Plus excellent benefits

APPLICATION DEADLINE: Apply by Wednesday, April 16, 2025 at 5:00 pm

THE CITY is focused on enhancing our community members’ quality of life through well-designed services and a positive workplace culture. San Rafael is the economic and cultural heart of Marin County, and its high quality of life is centered on its commercial districts, engaged neighborhoods, active lifestyle, and natural environment. San Rafael, with a population of approximately 60,000, is a full-service city with a City Council/City Manager form of government with 12 departments, more than 400 employees, and a fiscal year 2024-2025 annual budget of approximately $180 million. The City’s vision is to be a vibrant economic and cultural center reflective of its diversity. The City Council is engaged and seeks to strengthen the urban and commercial areas as well as sustain the beautiful natural environment.

San Rafael’s Organizational culture framework is an initiative called “Together San Rafael.” City employees are our greatest asset, and we seek talented individuals with diverse backgrounds who are creative, curious, and excited about a challenge. We are a results-driven team focused on the needs of community members. The Together San Rafael initiative is focused on modernizing City services and increasing the engagement of employees. This initiative recognizes the interconnectedness of the customer and employee experience.

ABOUT THE DEPARTMENT

The Library and Recreation Department is comprised of two divisions, Library and Recreation & Childcare, that are dedicated to enhancing the quality of life of San Rafael residents. The Department’s mission is to enrich the community through discovery, learning, and play, and strives to maximize the delivery of strategically aligned programs and services to provide the highest value for the community.

The Library Division operates with a $4.4 million budget and 22 full-time employees in fiscal year 2024/2025. The San Rafael Public Library consists of three branches—Downtown, Pickleweed, and Northgate—and is part of the MARINet consortium. Exciting projects include a $3 million modernization of the Downtown branch, set for completion by July 2025, and a $2 million renovation of the Pickleweed branch, with construction beginning in August 2025. Additionally, the City is planning a new, joint Library and Community Center at Albert Park, while also focusing on operational improvements and championing innovative library programs and services.

THE POSITION

The Marketing Coordinator plans, coordinates, and implements department marketing and communication events and activities for the Library Division and the Recreation Division of the Library and Recreation Department. You will exercise judgment and initiative in the management of marketing and communication activities for the department.

IDEAL CANDIDATE

We are seeking a creative and strategic communicator with a passion for community engagement. You will lead efforts to develop a cohesive branding campaign, craft compelling social media content, and design marketing materials that effectively promote key initiatives, including the Measure P community center and library project, park capital improvements, and promoting a wide range of library and recreation programs and activities. This role requires a dynamic storyteller who can translate complex projects into clear, engaging messages that resonate with diverse audiences, enhancing public awareness and participation in the City's offerings.

CORE COMPETENCIES/HIGHLY DESIRABLE

• Technical Expertise: Knowledge of modern marketing, design, and public relations techniques and event promotion.
• Strong Communication Skills: Ability to think creatively and strategically and proactively find new approaches to promoting assigned events, activities, and services.
• Community Engagement: Ability to support department outreach and community engagement efforts.
• Problem Solver: A quick thinker with the ability to adapt to changing situations.

ESSENTIAL DUTIES AND RESPONSIBILITIES (Including but not limited to)

This list is meant to be representative, not exhaustive. CLICK HERE for the full job description.

• Participates in developing assigned programs' marketing/promotion strategy; establishes project goals and objectives; meets with department and City staff to identify project needs.
• Participates in the preparation and administration of marketing program budget.
• Supports department outreach and community engagement efforts.
• Develops the overall layout and design of flyers, advertisements, website content, reports, presentations, and other publications which enhance the professional image and branding of department programs and services.
• Administers website content and social media on behalf of the department, division, and City.
• Develops material and content for webpages, interactive media, and multimedia projects.
• Writes, edits, prepares and distributes informational materials, press releases, articles and presentations to inform the community and the organization of assigned department and City issues, services, programs, and events.

EDUCATION AND EXPERIENCE

Any combination equivalent to experience and education that could likely provide the required knowledge and abilities may qualify. A typical way of gaining the knowledge, skill and ability outlined in the job spec is:

• Graduation from a four-year college or university with major coursework in marketing, communication, graphic design, or a related field and two years full-time or its equivalent of marketing or communications experience, or
• A combination of education and experience sufficient to successfully perform the essential duties of the job as listed above.

OTHER REQUIREMENTS

• Possession of a valid California Class C Driver's License with a satisfactory driving record.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. An employee is regularly required to sit for long periods of time; intermittently stand, walk, bend, climb, kneel, and twist while working on computer equipment, peripherals, and ancillary equipment; perform simple grasping and fine manipulation; use telephone and write and use keyboard to communicate; see small text and numbers on computer screen; occasionally move equipment and materials weighing up to 25 pounds.

While performing duties, the employee is regularly required to read and interpret data, information and documents; analyze and solve problems; interact with City management, other government officials, contractors, vendors, employees, and the public. Employee is occasionally required to attend meetings at various sites within and away from the City; to work off-hours for shifts or events; to work outdoors in a variety of weather and temperature conditions.

This position is a regular position of the City’s SEIU Local 1021 employee group and is eligible to receive benefits including but not limited to:

• MEDICAL | City group health coverage, with the City paying a fixed dollar amount toward the cost of the monthly insurance premium: Employee only: $950.00 | Employee plus one: $1,900.00 | Family: $2,400.00
• DENTAL | Premium fully paid for employee plus eligible dependents.
• VISION | Premium fully paid for employee.
• VACATION LEAVE | 10 days annually, increases after 3 years of service
• SICK LEAVE | 12 days annually
• HOLIDAYS | 12 paid City holidays plus 1 floating holiday per year
• BEREAVEMENT LEAVE | Up to 5 days paid leave
• PAID PARENTAL LEAVE (if eligible) | Up to 300 hours paid leave. SEIU employees also contribute to State Disability Insurance (SDI)
• END OF LIFE CARE LEAVE | Up to 80 hours paid leave
• LIFE INSURANCE & AD&D | $20,000 Life policy and $20,000 AD&D policy
• LONG TERM DISABILITY | 66.67% of salary, up to $1,000 per month
• RETIREMENT | Enrollment in the Marin County Retirement System (MCERA) pension plan, a defined benefit retirement program
  • Tier 2 - hired on or after 7/1/2011: 2% @ 55, Average of 3 highest years
  • Tier 3 PEPRA - hired on or after 1/1/2013: 2% @ 62, Average of 3 highest years
• GYM MEMBERSHIP REIMBURESEMENT | Up to $198 per year
• BILINGUAL PAY (if eligible) | Up to $250 per month

Apply by Wednesday, April 16, 2025 at 5:00 p.m.

• Monday, April 21, 2025: Panel Interviews to be held IN PERSON
• Thursday, April 24, 2025: Finalist Interviews to be held IN PERSON

It is recommended that you plan your calendar accordingly.