Business Development Analyst

Salary : $61,292.00 - $75,743.00 Annually

Location : Suffolk, VA

Job Type : Full Time

Job Number : 03716

Department : ECONOMIC DEVELOPMENT

Opening Date : 12 / 23 / 2024

Closing Date : 1 / 20 / 2025 11 : 59 PM Eastern

Description

Under limited supervision, this position is responsible for crafting and communicating the City of Suffolk's business growth strategic priorities and marketing plans using strategies that encourage economic growth, small businesses development, and community partnerships. Tasks include collaborating with leadership to develop, implement, and manage strategic marketing and communication plans using multi-mode communication and engagement practices that integrate messaging across PR, traditional media, social media, and digital and event channels. Receives and responds to inquiries from businesses, manufacturers, and other industries. Compiles information and composes activity reports. Establishes and updates demographic information. Researches and maintains the department's building and site database as well as related website information.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.

Essential Job Functions

• Coordinates all Economic Development public relations, social media, and digital marketing campaigns, managing content creation, traffic engagement, and promotional initiatives
• Manage the creation of promotional materials, including event flyers, reports, and annual publications
• Market and promote businesses through press releases, ribbon cutting and social media posts
• Performs technical and administrative development related tasks to expand or encourage and assist new businesses to locate in the City; assists the department in the attraction, expansion and retention of businesses.
• Maintains and updates Economic Development attraction and in-house real estate website (www.YesSuffolk.com) to include available properties, city profile and marketing brochures.
• Directs related research and marketing activities; conducts specific target company research for marketing missions; develops marketing efforts and materials; directs and manages the office library of publications and marketing materials.
• Receives and responds to inquiries from businesses, manufacturers, and other industries; develops strategies for businesses; responds to requests for information from individuals interested in materials about the City of Suffolk.
• Compiles information and composes activity reports.
• Establishes and updates demographic information.
• Researches and maintains the department's building and site database as well as related website information; manages, maintains and supervises creative recommendations for in-house departmental website; directs, supervises, develops, maintains and updates the attraction, retention, and real estate databases; manages the relationship with outside marketing agencies.
• Performs related administrative tasks for the department; prepares background information and narratives for the Mayor's presentations at promotional events; provides financial analysis for projects requiring City participation.
• Participates in the preparation and administration of the economic development program budget; develops budgetary plans and controls to facilitate economic development programs and activities.
• Receives various forms, reports, correspondence, logs, membership lists, flyers, brochures, maps, photographs, manuals, reference materials, and other documentation; reviews, completes, processes, forwards or retains as appropriate.
• Coordinates activities with other municipal economic development representatives.
• Directs and coordinates special projects, events, and activities such as groundbreakings, ribbon cuttings, and opening ceremonies as needed.
• Designs marketing materials and PowerPoint presentations, updates and publishes community profile documents.
• Performs general clerical tasks, which may include answering telephone calls, making copies, sending / receiving faxes, filing documentation, or processing incoming / outgoing mail.
• Performs other related duties as required.

Required Qualifications

Bachelor's degree in Marketing, Graphic Design, Public Relations, Business Administration, Public Administration or related field with a minimum of 3 to 5 years of experience in economic development, marketing and / or public relations; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job. Requires a valid driver's license.

Supplemental Information

Seasonal Employees- No Benefits

Part-time Employees - Sick Leave (See below)

Retirement (Virginia Retirement System employer) for employees hired on or after 1 / 1 / 14 - Hybrid Members

Hybrid plan members contribute 4 percent of creditable compensation to the defined benefit plan and 1 percent to the defined contribution plan each month. Members may voluntarily contribute up to an additional 4 percent in 0.5 percent increments to the defined contribution plan each month. Members can increase or decrease their voluntary contributions on a quarterly basis. With the mandatory and voluntary contributions to the defined contribution component of the plan, members can contribute a maximum of 5 percent with a 3.5 percent match from the employer. Members invest in various investment options that best fit their needs.

Vested after 5 years in the defined benefit part of the plan. Vested in phases based on years in the Defined Contribution part of the Plan. The retirement eligibility for a full or reduced retirement pension in the Hybrid Plan is very detailed. Please contact the Virginia Retirement System or the Human Resources Department for details.

Paid Time Off (PTO) Yearly earnings

120 Hours (1-59 months), 144 Hours (60-119 months), 168 Hours (120- 179 months), 192 Hours (180 and over)

Sick Leave

Part Time employees earn 4 hours per month Sick leave accrues at the end of the month and may be accrued with no ceiling.

Personal Leave

All regular full time employees are granted 24 hours of personal leave each calendar year. Personal leave must be preapproved and is not cumulative.

Health Insurance

Coverage available for you and your eligible dependents using pre-tax payroll deductions if elected.

Supplemental Insurances

Employees may purchase the following supplemental insurance policies : short term and long term disability, cancer, accident, supplemental hospitalization, and group universal life insurance.

Employer Sponsored Short Term and Long Term Disability

Provides disability coverage for employees work and non-work related disabilities. Work related disabilities are covered starting on day one (1). Non work related disabilities are covered starting on day eight (8), after you have been employed for one year.

Flexible Spending Accounts

Employees may participate in the Health Reimbursement, Dependent Care Reimbursement and Premium Reimbursement Accounts. All deductions are made on a pre-tax basis and will reduce your taxable income.

Life Insurance

The city pays the entire premium for life insurance coverage in the amount of 2 times annual salary for natural death and 4 times annual salary for accidental death.

Optional Life Insurance

Employees have the option of electing additional life insurance coverage in the amount of 1, 2, 3 or 4 times their annual salary. Employees may only purchase optional life insurance on spouses and children if they are enrolled in optional life insurance for themselves.

Family and Medical Leave Act (FMLA)

12 weeks of job protected leave for leaves approved in accordance with the Family Medical Leave Act. Employees receive continuation of health insurance, job protection and consideration for a comparable job when available, or an equivalent job, upon return to work.

Funeral Leave

24 hours of paid leave of absence in case of death in immediate family.

Holidays

Suffolk follows the Virginia State holiday calendar as set by the Governor of the Commonwealth of Virginia.

Jury Duty

Time off with pay with difference between jury pay and regular pay or use annual leave and keep check.

457 Deferred Compensation, ROTH IRA, Traditional IRA

Offered through ICMA Retirement Corporation as a way to shelter a portion of your salary from income taxes and save for retirement.

Employee Assistance Program

Offers employees and immediate family members (3) free, confidential counseling sessions related to a broad range of issues such as marital or family conflict, job or personal stress, alcohol or drug abuse, financial or legal worries, etc.

Worker's Compensation

Should an employee have an on the job injury, he / she could be eligible for Workmen's Compensation Benefits, except in cases of willful neglect.

Pay Days

Employees will be paid on the 15th and last working day of each month.

Credit Union

A Suffolk Credit Union is available to employees.

Legal Services

Employees may prepay for access to legal assistance.

Notary Public Services

Services available in the Human Resources Department.

Alternative Work Schedule For some positions -Offers 4 Alternative Work Schedule options to provide employees with greater control over their personal and professional time, as well as reducing absences.

Do you have a valid driver's license?

Which of the following reflects your highest level of education?

Which best describes your years of experience in economic development, marketing and / or public relations?

Which best describes your years of experience building and maintaining a database as well as a website?

Required Question

Salary : $61,292 - $75,743