What are the responsibilities and job description for the City of Weslaco is hiring: COMMUNICATIONS & MEDIA DIRECTOR in Weslaco position at City of Weslaco?

Job Summary

The Communications & Media Director is responsible for developing and executing the organization's communication strategies. This includes overseeing media relations, crafting messaging, managing social media platforms, and ensuring consistent internal and external communication. The role requires a blend of creativity, leadership, and strategic thinking to help shape and maintain the city's public perception.

Essential Job Functions

Develop and implement a comprehensive communication strategy aligned with organizational goals.
Develop and manage the annual communications budget, ensuring resources are allocated to the most impactful initiatives.
Organize and coordinate special events such as groundbreakings, grand openings, state of the city, etc. under the direction of City Manager.
Collaborate with senior leadership and other departments to determine budgetary needs and priorities for communication projects.
Continuously track the communication budget to ensure that resources are being used efficiently.
Coordinate with other departments to ensure alignment of communication strategies across the organization.
Monitor public sentiment and adjust messaging strategies as needed to maintain a positive image of the city.
Establish and maintain relationships with journalists, reporters, and media outlets.
Manage the organization's media outreach, including press releases, media advisories, and interviews.
Prepare and / or edit speaking points for Mayor, Council Members and / or Executive Leadership Staff.
Curate, write and / or coordinate with all division staff on posts for City social media platforms.
Act as the primary spokesperson for the city during media inquiries and press events.
Manage communication efforts with external stakeholders, including customers, investors, and partners.
Lead communication efforts during emergencies, natural disasters, and other crises to provide clear, accurate, and timely information to the public.
Supervise and mentor the communications and media team.
Track and analyze media coverage, social media engagement, and other key communication metrics.
Write, produce, report information, and conduct on-air interviews and podcasts.
Actively participate in industry-related conferences, webinars, and networking events to connect with key stakeholders and gain insights into emerging trends.
Stay connected to social media platforms (Twitter, LinkedIn, Instagram, etc.) to follow thought leaders, journalists, influencers, and industry commentators.
Perform other similar or related duties as assigned by the City Manager.
May be required to work beyond normal business hours at night and / or on weekends during natural disasters.

Minimum Qualifications & Requirements

Preferred, Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.

Extensive experience in communications, media relations, or public relations.

Must pass pre-employment criminal background check and drug screen at City's expense.

Must successfully complete Emergency Management and Incident Command Training upon hire.

Must have current valid Class "C" Texas Driver License and be insurable.

Experience with Adobe media and web development products preferred.

Bilingual English / Spanish preferred.

Knowledge, Skills & Abilities

Proven track record in developing and executing media strategies.

Strong written and verbal communication skills, with the ability to craft clear, concise, and persuasive messaging.

Excellent organizational skills and the ability to manage multiple projects simultaneously.

Excellent leadership and team management abilities.

Excellent speaking and presentation skills.

Ability to handle crisis communication with poise and professionalism.

Expertise in media relations, social media strategy, and content creation.

Strong leadership and interpersonal skills, with the ability to collaborate across various departments and levels of government.

Extensive knowledge of Microsoft Office, Social Media Channels, Canva and other social media related programs.

LIVE broadcasting and social broadcast knowledge.

Working Conditions / Physical Demands

Occasional travel within the community for events, meetings, and media engagements.

Occasionally lift up to 25 lbs.

Understanding of safety responsibilities and adhere to established policies, procedures, and training.

The role may require handling sensitive information and adhering to confidentiality guidelines.

Disclaimer

This job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel assigned to this position. This job description does not constitute an employment agreement and is subject to change as the needs and requirements of the job change.

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