What are the responsibilities and job description for the CKE is hiring: Sr. Social Media Specialist in Franklin position at CKE?
POSITIO N SUMMARY
The Senior Social Media Specialist will lead the daily execution of social media initiatives for two iconic brands, ensuring a cohesive and captivating online presence. This role involves supporting the development and implementation of strategies to enhance brand awareness, drive traffic and engagement, promote products, and attract new customers. Collaborating closely with the cross-functional marketing team and partner agencies, the Specialist will contribute to campaign execution and provide actionable insights based on performance data. Success in this role requires a blend of creativity and analytical skills to monitor key metrics, optimize engagement, and foster audience growth.
ESSENTIAL FUNCTIONS
May perform any or all of the following duties :
- Create a monthly social media content plan for both brands, aligning with promotional strategies and cultural moments. Share the approved plan with agencies to guide content development.
- Collaborate with the external resources and the Social Media Manager to produce engaging visual and written content that aligns with monthly calendars and captures each brand's unique voice and strategy.
- Work with external partners and the Social Media Manager to Analyze social media metrics and provide regular reports on key performance indicators (KPIs) to assess campaign effectiveness and inform future strategies.
- Collaborate with Social Media Manager to assist with setting up shoots, gathering project information and routing work to key stakeholders for any necessary approvals.
- Facilitate monthly content calendar review meeting with key stakeholders for each brand.
- Work with external resources to coordinate organic boosting and techniques to enhance reach and engagement of posts, optimizing paid campaigns as necessary.
- Monitor social media trends, audience insights, and competitor activities to inform content strategy and improve performance. Stay updated on best practices and emerging trends in social media and digital marketing.
- Engage with followers, respond to inquiries, and foster community interaction to build brand loyalty.
POSITION QUALIFICATIONS / CORE COMPETENCIES
WORK ENVIRONMENT
PHYSICAL DEMANDS
THE COMPANY RETAINS THE RIGHT TO CHANGE OR ASSIGN OTHER DUTIES TO THIS POSITION AS DEEMED APPROPRIATE WITH OR WITHOUT NOTICE.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
