Assistant Vice President for Communication & Marketing

Description

Position Summary:

Claflin University is seeking a dynamic and innovative individual to serve as the Assistant Vice President for Communication and Marketing. This leadership role is responsible for developing and executing a comprehensive communication and marketing strategy to enhance the University's brand visibility and engagement across a variety of platforms. The Assistant Vice President will lead the marketing team, oversee the creation of content, and ensure consistency in the University's messaging to various stakeholders, including prospective and current students, faculty, staff, alumni, and the broader community.

Key Responsibilities:

• Develop and implement a cutting-edge marketing and communication strategy in alignment with the University's goals and objectives.
• Oversee the management of the University's digital presence, including websites, social media platforms, email marketing, and other emerging channels.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
• Collaborate with various departments to create compelling content that tells the Claflin story, showcases the University's strengths, and engages target audiences.
• Monitor trends and technologies to keep the University at the forefront of marketing innovations.
• Analyze and report on campaign performance and ROI, making data-driven decisions to optimize results.
• Manage the marketing budget, ensuring strategic allocation of resources for maximum impact.
• Ensure compliance with accessibility standards and best practices in all communications.
• Serve as a key spokesperson for the University in spaces, managing online reputation and crisis communication as necessary.
• Engage with internal and external stakeholders to foster partnerships that enhance the University's outreach.

Qualifications

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree preferred.
• Minimum of seven (7) years of progressive experience in marketing and communications, with at least three (3) years in a leadership role.
• Proven track record of developing and executing successful marketing strategies in a higher education setting or comparable industry.
• Strong understanding of current marketing tools, platforms, and best practices.
• Experience with web analytics, SEO, SEM, and CRM software.
• Exceptional communication skills, both written and verbal, with the ability to articulate a clear vision and inspire a team.
• Demonstrated ability to manage complex projects and meet deadlines.
• Experience with budget management and resource allocation.

Preferred Qualifications:

• Experience with content management systems and digital design tools.
• Knowledge of accessibility standards and regulations.
• Familiarity with the higher education landscape and the unique communication needs of a university environment.