Assistant Vice President of Marketing Communications

The Assistant Vice President (AVP) of Marketing and Communications is a senior-level leadership position responsible for providing vision, comprehensive leadership, effective planning, program development, budget oversight and institutional coordination for marketing, public affairs, and communications functions to promote awareness of the college, manage the college brand, and assist with increasing student enrollment and retention.

Job Functions:

1. Strategic Leadership, Vision, and Management: Advise the President, Executive Council, and Commission on relevant matters pertaining to the college. Establish and implement long-term and short term goals/objectives and policies/procedures for the Marketing and Communications Department and assure they align with college-wide goals/objectives, to include an emphasis on increasing student enrollment and retention. Responsible for the selection, development, supervision, and evaluation of professionals engaged in marketing, public affairs, and communications activities. Assign tasks and projects and ensure both are completed in accordance with established guidelines.
2. External Communications: Responsible for planning, developing, implementing, and tracking comprehensive marketing strategies (with long-term and short-term goals) that effectively communicate MTC priorities to all college constituents . This includes, but is not limited to, strategy development, publication design and printing, social media and electronic media including website, media relations, and crisis communications. This also depends heavily on access to personnel from other areas of the college and third-party providers to gain appropriate technical expertise.
3. Internal Communications: Responsible for planning, developing, and implementing comprehensive strategies (with long-term end short-term goals) that effectively communicate with MTC staff and faculty about issues that affect them and to keep employees engaged in college priorities. This includes determining what should be communicated, the methods to be used, and the timing for releasing information.
4. Collaboration, Partnerships, and Customer Relations: Work collaboratively with college divisions to meet their marketing and communication needs and ensure consistent implementation of the MTC brand. Work collaboratively with external vendors and partners to ensure MTC is appropriately represented. Work proactively to help build the student enrollment pipeline.
5. Budget Management: Develop, manage, and monitor the annual budget for Marketing Communications.

Key Responsibilities:
• Develop and execute strategic marketing and communication plans that support student recruitment, community engagement, and an increase in student enrollment and retention.
• Oversee the creation and management of digital content, including the college’s website, social media platforms, and digital advertising campaigns.
• Lead and manage a team of marketing and communications professionals, providing guidance, mentorship, and professional development.
• Ensure brand consistency across all communication channels and marketing materials.
• Establish and maintain strong relationships with media outlets, community organizations, and key stakeholders.
• Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as needed to achieve desired outcomes.
• Collaborate with college leadership, academic departments, and other internal units to align communication efforts with institutional priorities.Master's degree in Marketing, Communications or related discipline, plus five (5) years of progressively related work experience.
Experience working in Higher Education. Demonstrated leadership, to include managing and inspiring a team.