What are the responsibilities and job description for the Director of Marketing position at Clarience Technologies?
RESPONSIBILITIES:
Role Summary:
Reporting to the EVP, Chief Marketing Officer, this role will be responsible for directly supporting the Clarience Technologies corporate brand by developing, executing and measuring comprehensive go-to-market plans
Responsibilities:
- Brand management: develop and execute a comprehensive marketing strategy that aligns with business objectives, drives revenue growth, and enhances brand positioning
- Support developing a clear value proposition for the Clarience Technologies brand focused on clear brand positioning, differentiation and key messages
- Lead the creation of yearly marketing plans, focused on developing compelling content, effectively messaging the brand to internal and external customers through paid, owned and earned media
- Measure and manage monthly share-of-voice for Clarience Technologies and its portfolio of brands
- Working with the social media lead, support messaging and content development
- Event management: support corporate events including racing
- Support corporate communications: Identify and secure key media placement opportunities for Clarience Technologies and its portfolio brands, including executive interviews, product demonstrations, customer testimonials, integration partner expansions, and general business momentum to generate favorable coverage and demonstrate momentum of business/brands
- Lead development of customer presentations, social media, video content, position papers and infographics, and other digital content
- Budget management: work with finance monthly to manage the marketing budget
Additional Requirements:
- Lead and mentor a high-performing team, providing professional development and fostering a culture of innovation and collaboration
- Excel at cross functional collaboration with leaders across its portfolio of brands within varying functions (sales, engineering, product, customer service, finance, etc.) to ensure alignment and best practices
- Align with our company culture, mission, values, philosophy, and policies and procedures by exemplifying our C.L.E.A.R Principles:
-Curiosity- look for a better way as a solutions-oriented problem solver
-Leadership- take ownership and be the catalyst of change
-Enthusiasm- be motivated and passionate about your work
-Accountability- deliver on commitments and act with integrity
-Respect- be present, listen and engage with inclusive open, honest, and direct communication
EDUCATION REQUIREMENT(S):
- Bachelor’s degree in Marketing preferred
EXPERIENCE REQUIREMENT(S):
- At least ten years in marketing communications, brand management or equivalent agency role
- Understanding and passion for transportation and any related technologies; industry experience is a plus
- Financial and business acumen
ADDITIONAL INFORMATION:
Due to International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) requirements, all candidates must be presently classified as a “US Person" which includes: a United States citizen; a permanent legal resident (green card holder); or a protected individual (refugee/asylum status).
Clarience Technologies is an equal opportunity employer committed to a culturally diverse workforce.
