Business Marketing Analyst

The Business Marketing Analyst will be responsible for the company’s  strategic business analysis initiatives that will provide business intelligence to identify new commercial opportunities,  align strategic goals with targeted sales and marketing campaigns, supported by back-end metrics and performance analytics.  Provide insight, recommendations, and direction on identified areas of opportunity for increased growth and market penetration.   Essential Functions: Perform market research to provide the company with both tactical and strategic insight that identifies business opportunities and threats (both traditional and developing) Evaluate market penetration by dealer, SIC code, industry type, ITA, WITS and routinely report on the opportunities and threats Assist in identifying new market opportunities and providing narrative and an action plan to support the initiative Analyze competitors and create a database to document dealer networks, market penetration, market share, new products, parts programs, etc., Create databases with captured market data for both CLARK and competitive brands Conduct research and regularly report on information from material handling industry associations Analyze data to determine effectiveness of marketing promotions and provide recommendations for improvement Monitor dealer and market behaviors to provide recommendations to increase sales penetration Prepare and present research data and recommendations to leadership Identify databases and resources that the company has or may need to acquire, to better manage the business and continually update and monitor these databases Represent North America, on a collaborative  companywide team with members from each CLARK global region and across functions charged to conduct Global Marketing Research Global promotion activity. Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, partnerships, etc.) and bring insights based on data analysis for company growth. QUALIFICATIONS Minimum of a bachelor’s degree is required, with a minimum of 4 years of experience in analytical fields that relates with sales and marketing and or business intelligence. In depth understanding of market research methods and analysis preferably in the material handling industry In depth understanding of market research methods and analysis with researcher mindset with experience in gathering / reporting competitive intelligence, insights, and market research. Ability to conduct Market research to present data to the organization to identify trends, deficits, identifying areas of strength, weakness, and opportunity. High standards and sense of integrity, one who makes and keeps commitments Thrives on change and is constantly looking for new ways of doing things that improve on the status quo. High energy, can-do person who can operate in a fast moving, managed chaos environment. Self-starter with a strong sense of urgency, outstanding project and time management skills and the ability to multi-task and manage competing priorities effectively. Excellent communication and relational skills. Must have advanced Microsoft office (Word, Excel, Outlook, and PowerPoint)skills Must have excellent mathematical skills Must be authorized to work in the U.S. indefinitely without sponsorship. As a global role, must have a valid passport and capacity for semi-regular overseas travel. Vaccinated for Covid-19 is preferred Disclaimer: This position description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job; it is intended to be an accurate reflection of those principal job elements essential to the job. Incumbents may be required to perform other duties as assigned or as required by the needs of the business. CLARK Material Handling Company retains the discretion to change or add to the duties of the position at any time.