Demo

Head of Marketing

Clean Market
New York, NY Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 4/30/2025

ABOUT CLEAN MARKET:

Clean Market offers personalized functional wellness, all guided by medical professionals. Our purpose? Help our communities feel and function better. We offer an integrative solution: precision wellness therapies, clean supplementation, and data-driven care that’s targeted at a cellular dysfunction level.


Our flagship locations are located in Midtown East, NoHo, and Brookfield Place and offer our core services: NutriDrip IV Drips, Lymphatic Drainage Massage, Infrared Saunas, as well as curated wellness shops. Our satellite locations are in premium hotel & resort destinations like Equinox Hotel Hudson Yards, Wynn Las Vegas, and Fontainebleau Las Vegas and offer our hero service: NutriDrip IV Drips.


Plus…we’re expanding rapidly! We’re on track to launch 7 new locations in Brooklyn, Miami, and Chicago this year. And next year? You could be part of mapping that growth out.


What we’ve built today is a dedicated, confident, and united leadership team with impressive individuals leading their respective teams. We’re looking for a strong Marketing leader who has a positive, entrepreneurial spirit who understands the power of working collaboratively while being a strong voice and champion of the Marketing field.


POSITION OVERVIEW:

As Head of Marketing, you will be responsible for:

  • Leadership, Management, and Accountability of the Marketing Team
  • Achieving Sales / Revenue Targets
  • Acquiring Quality New Customers Efficiently
  • Retaining Existing High Value Clients
  • Championing the Brand Identity & Increasing Brand Awareness


The ideal candidate will be a well-rounded marketing professional with 10 years of expertise leading strategy across brand & digital marketing channels.


KEY RESPONSIBILITIES:


Leadership, Management, Accountability:

  • Lead, train, and develop a best-in-class, high-performing team of performance marketers; establishing clearly defined goals that align with company objectives.
  • Manage cross-functional partnership with leaders of Ops, Client Services, Finance, and Store teams.
  • Accountable for the following team members: Lead Visual Designer, Brand & Digital Marketing Manager, Digital Agency, Social Media Intern.
  • Platforms to know: Asana, Slack


Sales / Revenue:

  • Develop & drive innovative sales strategies to meet revenue targets with a focus on sustainable, efficient growth.
  • Manage the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
  • Champion a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics, technologies, and channels.
  • Platforms to know: Google Analytics, Datorama, Tableau.


Acquisition Marketing:

  • Oversee all paid media investments for the brand; scale and optimize investment, focusing on acquiring new customers effectively (LTV/CAC) and efficiently (ROAS).
  • Build, monitor, and own paid media KPI reporting on projected & actual spend and ROAS on a weekly, monthly, quarterly, and annual basis.
  • Identify and establish strategic partnerships (events, PR, influencers) to increase brand awareness, increase lead acquisition, and/or drive revenue.
  • Oversee brief and content development with Brand & Digital Marketing Manager & Lead Visual Designer to optimize ad performance and drive brand awareness.
  • Platforms to know: Google Ads, The Trade Desk, Meta Ads, LinkedIn, X.


Retention Marketing:

  • Oversee a coordinated retention marketing strategy to grow our high value client base, increase brand loyalty and improve client LTV.
  • Identify opportunities based on business KPIs & objectives and quickly implement strategies to fuel results; including but not limited to enhancements to Site/App, Email, SMS, In-App Messages, Clienteling, and Membership.
  • Lead CRM strategies to support new store, product, and/or service launches.
  • Develop and implement multi-channel behavioral programs targeting the full customer lifecycle; including but not limited to: customer onboarding, referral, repeat purchase, win back, and more.
  • Identify and implement strategies to acquire and scale 1st Party data – acting as the business owner of the CRM database and implementing processes to track and share progress on data collection and insights from 1P data.
  • Platforms to know: Klaviyo, Zenoti.


Brand Identity & Awareness:

  • Own the overarching brand strategy; including audience insights, segmentation, and market positioning.
  • Ensure the consistency of the brand vision across all channels and touchpoints so it is felt throughout all aspects of the client journey both in-store and online.
  • Oversee the web & social content creation process; ensuring that the team is creating engaging, inspiring, and authentic content that resonates with our target audience.
  • Maintain strong marketing relationships with all co-located properties like Brookfield Place, Equinox Hotel, Wynn Las Vegas, and Fontainebleau Las Vegas; ensuring ongoing partnership integration with updated brand assets to grow on-property brand awareness and revenue.
  • Stay ahead of industry trends, competitor activity, and market dynamics to continuously refine the marketing strategy.
  • Platforms to know: Shopify, Wordpress, Meta, TikTok, Planoly.


QUALIFICATIONS:

  • Must have a passion for health & wellness! The right candidate has a positive attitude and people-first perspective who is a reliable & growth-minded leader and an effective communicator who is ultimately excited to deliver results.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven 10 years Marketing experience with 5 years experience as Head of Marketing or a similar leadership role.
  • Experience includes at least 3 separate brands.
  • Strong understanding of brand (Events, PR, Influencers, OOH, On-Property Signage) and digital (Web / eCommerce, Organic Search / SEO, Paid Search, Display, Paid Social, Email, SMS) marketing channels.
  • Excellent project management and organizational skills.
  • Proficiency in marketing automation and analytics software & tools.
  • Analytical mindset with a data-driven approach to decision-making.
  • Exceptional communication and interpersonal skills.


BENEFITS:

  • Competitive Salary
  • Bonus Equity Opportunity
  • Health & Wellness Perks
  • Hybrid Work Schedule (In Office 3 Days per Week)

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