What are the responsibilities and job description for the Digital Marketing Specialist position at Clear Path Treatment Solutions?
Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive traffic to our website.
Duties
- Develop and execute comprehensive digital marketing strategies across various channels including social media, email, and search engines.
- Optimize conversion rates through effective landing page designs and A/B testing.
- Conduct thorough market research to identify trends and insights that inform campaign strategies.
- Manage Google Ads campaigns to maximize ROI through targeted advertising.
- Analyze campaign performance using analytics tools to track metrics such as traffic, engagement, and conversion rates.
- Oversee social media management by creating engaging content, scheduling posts, and interacting with followers.
- Collaborate with the e-commerce team to enhance online sales through strategic marketing initiatives.
- Create compelling copy for various platforms including websites, blogs, and social media posts.
- Implement marketing automation tools to streamline processes and improve efficiency.
- Maintain and update the company website using WordPress to ensure content is current and relevant.
Requirements
- Proven experience in digital marketing with a focus on performance marketing.
- Strong knowledge of conversion optimization techniques and analytics tools.
- Familiarity with Google Ads and experience managing paid advertising campaigns.
- High Level of competence in Salesforce
- Proficiency in social media management across multiple platforms.
- Experience in e-commerce marketing strategies is preferred.
- Excellent copywriting skills with the ability to create persuasive content.
- Knowledge of marketing automation tools is a plus.
- Proficient in WordPress for website management and updates.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal.
Join our team as a Digital Marketer where your creativity will help shape our brand's online presence!
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Work Location: Hybrid remote in Boca Raton, FL 33487
Salary : $60,000 - $75,000
