Marketing Manager

The ideal candidate will be:

• Proactive, self-starter with a positive attitude

• Creative

• Detail-oriented and capable of producing high-quality work in a fast-paced environment

• Able to adapt to changing priorities and work under pressure

• Highly interpersonal with a demonstrated ability to build relationships across teams and with a variety of stakeholders

Purpose of Job:

The Marketing Manager helps to strengthen the functions of the department by supporting day-to-day marketing activities including the areas of social media marketing; content development; digital and traditional advertising; graphic design; internal and external communications; project management and other special projects as needed.

Major Duties and Expectations

• Program Event StorytellingCapture high-quality photographs that highlight key moments and participants, ensuring a visually engaging representation of events.

• Document detailed notes and observations during events to create comprehensive and accurate records that support storytelling and marketing strategies.

• Craft compelling narratives that effectively communicate the impact and significance of program events, utilizing multimedia elements such as photos and videos.

  
  

Website

• Ensure content is consistently up-to-date, accurate and aligned with agency objectives

• Optimize user experiences via feedback, analysis and industry best practices

• Assist with strategic projects: search engine optimization (SEO), site upgrades, etc.

  
  

Social Media

• Develop annual plan; manage platforms, timelines and calendars; ensure proper execution

• Develop, schedule and post content; engage with followers

• Conduct continuous analysis; optimize reach

• Generate and leverage enhanced content, prioritizing new video strategies

  
  

E-newsletters

• Develop annual plan; manage timelines and calendars; ensure proper execution

• Write and edit messages for internal and external audiences

  
  

Design & Content

• Draft print materials, including flyers, brochures, posters, appeals, invitations, etc.

• Create engaging written, graphic and video content for all digital channels

• Draft speeches, position statements, press releases, talking points, etc.

• Edit and proofread copy

  
  

Other

• Assist in the planning, creation and execution of marketing campaigns across different channels

• Coordinate between teams to ensure consistency in goal alignment

• Maintain the department’s library of digital marketing assets and inventory of collateral and/or promotional items; refresh and reorder as needed

• Prepare reports, presentations and other documents

• Utilize CRM-style data base to manage workflow, analytics, distribution lists, contacts and engagements

• Monitor trends and metrics; analyze feedback and data, report outcomes; help shape strategy

• Serve as main intake and liaison for all agency-related marketing requests

• Act as a team affiliate for cross-team events and priorities

• Provide project management and support to outside vendors

• Act as an ambassador of CHSC

• Ensure adherence to all brand guidelines

  
  

Education/Experience/Skills

• Bachelor’s degree, preferably in digital or social media marketing

• Graphic design experience

• 5 years of experience in a marketing/communications role

• Prior non-profit experience preferred

• Strong organizational skills with the ability to manage multiple projects simultaneously

• Excellent written and verbal communication skills

• Understanding and proficiency with AI tools to support copy production

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

• Experience with social media platforms and scheduling tools (Hootsuite, HubSpot)

• Basic knowledge of SEO, digital marketing, and analytics tools (e.g., Google Analytics, Constant Contact)

• Ability to work collaboratively in a team environment and handle tight deadlines

• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva)

• Familiarity with CRM and email marketing platforms (e.g., HubSpot, Constant Contact)

• Basic understanding of paid advertising campaigns