What are the responsibilities and job description for the Vice President of Growth amp Performance Marketing position at clevelcrossing.com - Jobboard?
Vice President of Growth & Performance Marketing
Location
New York City, NY, United States
Posted on
Oct 31, 2022
Profile
We’re on the lookout for a data-driven Vice President of Growth & Performance Marketing to join our Performance Marketing team. In this role you will use your extensive experience leveraging both online and offline marketing channels to drive new customer acquisition and retention online, in-store, and across our suite of mobile apps. You will be responsible for leading an established in-house team to motivate both efficient and scalable growth while maintaining the highest degrees of brand integrity. You’ll play a key role in our success transforming the eyewear industry while demonstrating that for-profit companies can do good in the world. Sound right up your alley? Read on!
What you’ll do :
- Using key marketing channels—including SEM, paid social, display, video, podcast, email, TV, etc.—develop new (and scale existing) customer acquisition strategies to drive growth across ecommerce, retail, and vision services.
- Lead and mentor online, offline, and 1 : 1 marketing teams to achieve consistent, profitable new customer growth, as well as expand our customer’s value over time.
- Partner with the Brand Management team to brief in and develop new creative assets for deployment across existing and emerging channels, with the dual purpose of driving growth and enhancing the brand.
- Collaborate with the Ecommerce, Brand, FP&A, Strategy, and Retail teams to set CAC targets and performance benchmarks, define forecasts, refine analytics dashboards, and design roadmaps to achieve company-wide strategic objectives.
- Develop and manage the annual budget and, in collaboration with FP&A and Ecommerce, adjust plans monthly based upon realized return on investment.
- A self-starter with the ability to prioritize and shift focus with ease and flexibility.
- Expertise in providing clear creative direction and timely / helpful feedback to improve creative alignment and processes to keep work on budget and schedule.
- Strong team builder, mentor, and leader of diverse creative talent.
- Capable of handling numerous projects in a fast-paced environment.
- Work alongside our Technology and Digital Product teams to develop and enhance our content management system (CMS) and customer data platform (CDP), driving improvements in ROI through more personalized and tailored experiences.
- Design marketing experiments and leverage technology to enable scaling otherwise hard-to-measure marketing channels, optimizing outcomes both online and in store.
- Report key findings and results to executive leadership team on a recurring basis.
- Enhance our position as a leader in holistic vision services by cultivating a world-class organic search content strategy.
Who you are :
Some benefits of working at our company for full-time employees :
The salary range for the Vice President of Growth & Performance Marketing role in New York City is $218,750 - $250,000. Our company, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Our company may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future.
In addition to base salary, this role is also eligible to receive a cash bonus and an equity bonus as part of the total compensation package. Details and eligibility will be discussed during the application process.
About Us :
Our company was founded with a mission : to inspire and impact the world with vision, purpose, and style. We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be.
We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.
Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything our customers need for happier eyes at a price that leaves them with money in their pockets, from designer-quality glasses and contacts to eye exams and vision tests.
Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. Over eight million pairs of glasses have been distributed in over 50 countries; that means eight million people now have the glasses they need to learn, work, and achieve better economic outcomes.
At our company, you can look forward to company outings and events, volunteering and learning opportunities, and just great company filled with curious, kind folks. Dreaming up and sharing ideas aren’t responsibilities reserved for certain teams or leaders; the challenge (a really fun one) of innovation is on all of our shoulders.
We're driven to continue building a workplace, based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Team.
Transparency is what we’re all about, and our annual Impact Report and Racial Equity Strategy lay out how we’re sticking to these values.
J-18808-Ljbffr
Salary : $218,750 - $250,000
