What are the responsibilities and job description for the Vice President of Performance Marketing position at Confidential?
Vice President of Performance Marketing
About the Company
Fast-growing direct-to-consumer (DTC) online jewelry brand
Industry
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Retail
Type
Privately Held
About the Role
The Company is seeking a VP of Performance Marketing to join their dynamic, data-driven team. The successful candidate will be a strategic leader with a hands-on approach, responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition, revenue growth, and marketing efficiency. This role demands a sophisticated executive with a proven track record in high-growth DTC environments, deep expertise in paid media channels, and exceptional analytical skills. The VP will be tasked with managing and optimizing large-scale media budgets, designing multi-channel acquisition campaigns, and continuously testing and optimizing marketing efforts. Strong leadership, communication, and collaboration skills are essential, as is the ability to transform data insights into actionable growth initiatives.
Applicants for the VP of Performance Marketing role at the company should have a minimum of 6 years of experience in performance marketing leadership within DTC e-commerce. The ideal candidate will have a background in media buying on various digital platforms, a comprehensive understanding of programmatic advertising, affiliate marketing, and lifecycle marketing channels, and experience with advanced analytics and A / B testing. A prior startup experience is highly preferred. The role requires an individual with an entrepreneurial mindset, strong project management skills, and the ability to thrive in a fast-paced, results-driven environment. Proficiency in marketing technology and analytics tools, as well as a commitment to continuous learning and improvement, are also key competencies for this position.
Hiring Manager Title
Travel Percent
Less than 10%
Functions
- Marketing
