What are the responsibilities and job description for the VP Marketing position at Clevelcrossing?
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VP MARKETING
MIDTOWN ATLANTA
Position Overview
The VP of Marketing will have strategic and operational responsibility for brand management, company and intermediary digital engagement, PR and communications, the marketing CRM functions, visual identity, design, production of marketing collateral, and digital marketing. This will be a hands-on role as a player / manager to drive all branding and marketing initiatives in our firm. This individual will have the opportunity to refine and manage our 3rd party support partners and will have 1 direct report.
Are you passionate about digital marketing and brand awareness? Are you an experienced marketing pro intrigued in a new challenge in the private equity industry? Our client is looking for a super bright, energetic self-starter who wants to be a major contributor to a close-knit crew. Seeking someone who loves a challenge, has a strong balance of marketing and technology skills, loves the art and metric-driven science of marketing, and knows how to use digital marketing strategies to drive brand awareness. The VP of Marketing will work on a range of projects and gain professional exposure to a number of functions and industries. This position is very entrepreneurial in nature and can enhance in scope with the specific strengths of the individual.
Responsibilities
- Digital Marketing
Build and implement firm's digital presence through all facets of marketing – website, SEO, social, etc.
Be a thought leader for their portfolio of companies in guiding their digital growth journey.
Refine and maintain the strategic plan for using content to deliver the objectives of the group.
Lead the charge in developing compelling branded content - written, graphical, & video - that increases brand awareness, thought leadership and visibility.
Work closely with Business Development to coordinate outbound content campaigns.
Research and identify key event opportunities that can elevate the brand and support our marketing objectives.
Plan and manage events and webinars by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating contact lists, creating presentations, hosting webinars, promoting the events and tracking and sharing results.
Update the corporate website and manage social media channels, identify and manage online communities.
Maintain an inventory and directory of Business Development support materials making sure all resources are accurate and current.
Qualifications
Growth and Culture
You will grow here. This is an opportunity to wear many hats and work directly with leadership. You’ll get to utilize marketing technology to help you drive the performance and results needed to be successful. You will be a part of an amazing culture with a supportive and engaged executive team. Flexible hours but in office 3-4 days a week in Midtown Atlanta.
This search is managed by Brooke Haynes.
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