What are the responsibilities and job description for the Product Marketing Manager position at Clever Devices Ltd.?
As THE leader in transit technology, Clever Devices' vision is to make meaningful contributions to worldwide mobility. Our goal is to be the leading provider of exciting technology that improves the quality of mobility in communities around the world. We are continuing to grow, and are looking for a Product Marketing Manager to join our team.
Responsibilities
-Manages the Go-to-Market process for Clever Devices in alignment with product management.
-Leads cross-functional teams to develop compelling messaging, ensure successful product launches and marketing campaigns.
-Identifies and develops strategies to promote the product portfolio, collaboratively working with digital, social, and event teams to ensure effective execution and alignment with overall marketing objectives.
-Drives the creation of high-impact, strategic content that effectively communicates the benefits and capabilities of our products to the market.
-Takes the lead on showcasing our products at industry events and Connect, Clever Device’s Customer Engagement Forum, ensuring their representation aligns seamlessly with product management’s vision and overall strategic messaging.
-Analyzes market trends and customer insights to identify new opportunities and optimize Clever’s solutions in the market.
-Responsible for monitoring and driving organizational response to primary competitors’ campaigns, messaging and claims.
-Collaborates with senior stakeholders across Product Management and Business Development/Sales to align product marketing strategies and ensure a cohesive market approach.
Minimum Qualifications
- BA/BS in a relatable field
- 7 years’ experience in product marketing and/or comparable product management role with progressive experience in product marketing
- Proven track record of developing marketing strategies and executing product launches in a technical B2B organization
- Exceptional leadership skills with the ability to lead cross functional teams by influence rather than authority to align efforts and achieve common goals
- Deep understanding of market analysis, segmentation and customer behavior
- Excellent verbal and written communication skills, capable of crafting and presenting clear, concise and compelling messages
- Experience with digital marketing tools and analytics platforms to measure performance and inform decisions.
- Familiarity with design and marketing tools such as Adobe Creative Suite and Canva, as well as marketing automation platforms like HubSpot and CRM systems like Salesforce, is highly desirable.
Clever Devices is an Affirmative Action/Equal Opportunity Employer
The compensation range posted for this position represents the anticipated minimum and maximum compensation for this position based upon a good faith and reasonable estimate. The exact compensation offered will depend on several factors such as the candidate’s experience, skills, training, education and/or physical location; internal equity; and, budget.
In addition, Clever Devices Ltd. offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and time off, and many others, depending on the level and position offered. Many of these benefits are subsidized or fully paid for by the company.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice based on business need.
