Senior Manager, Product Marketing

Senior Product Marketing Manager

We are seeking a dynamic and experienced Senior Product Marketing Manager to join our team. In this hybrid role (4 in, 1 home), you will lead our marketing efforts, develop strategic marketing plans and campaigns, and drive brand growth for a specific subset of our residential product lines. You will work closely with cross-functional teams to ensure our marketing initiatives align with our business goals and resonate with our target audience.

Key Responsibilities :

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
• Build marketing plans to support product introductions that are customized to fit the needs of each specific launch.
• Collaborate with product management, sales, and relevant teams to develop a communication and positioning plan for individual markets and segments.
• Plan and execute the marketing programs, advertising, and promotion activities for the product line of responsibility.
• Provide direction to marketing department personnel who are responsible for supporting the determined initiatives, programs, and promotions.
• Develop and continuously improve marketing processes and policies needed to support company requirements and customer wants and needs.
• Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
• Research, analyze, and report on industry, technological, demographic, and competitive trends to capitalize on market opportunities and minimize the effects of competitive activity.
• Provide comprehensive briefs to the creative team for execution.

Managerial Responsibilities :

Responsibilities as a manager may include interviewing and hiring employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.

Minimum Requirements :

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