What are the responsibilities and job description for the Senior Marketing Technology Analyst position at ClickUp?
We are seeking a dynamic and innovative Senior Marketing Technology Analyst to join our Business Systems Team and oversee our marketing technology stack. This is a hands-on technology focused role with strong collaboration with business teams in Marketing Operations and Growth. In this pivotal role, you will oversee our cutting-edge marketing technology stack, driving efficiency, scalability, and data-driven decision-making across our marketing operations.
Key Responsibilities:
- Develop and execute a comprehensive marketing technology strategy aligned with ClickUp's ambitious growth objectives and efficiency goals.
- Champion digital tools as a super-user and product evangelist.
- Oversee the selection, implementation, and optimization of marketing technologies, including but not limited to email automation, audience management, website & app tagging, and integrations.
- Collaborate with cross-functional teams to ensure seamless integration of marketing technologies with our existing tech stack (e.g., Marketo, Iterable, Snowflake, Salesforce, Retool, Apollo).
- Architect and manage end-to-end integrations that promote data integrity, scalability, and a cohesive customer journey across marketing and sales technologies.
- Design and optimize cross-functional workflows within the marketing technology stack to ensure seamless data flow and enhanced performance across platforms.
- Drive the development and maintenance of our marketing data policies (preference management and data privacy compliance), ensuring data accuracy, accessibility, and actionability.
- Spearhead the implementation of AI and machine learning solutions to enhance marketing efficiency and effectiveness.
- Work closely with the COO, VP of Growth & Data and other leaders to align marketing technology initiatives with company-wide priorities and projects.
Qualifications:
- 5 years of experience in marketing technology roles.
- Deep understanding of B2B SaaS marketing technology landscape.
- Proven track record of implementing and optimizing marketing technology stacks with excellent proficiency in Marketo.
- Familiarity with tools such as Segment, Google Tag Manager, Salesforce, and various marketing platforms.
- Strong technical skills including the ability to setup/maintain webhook, API, and other integrations between systems.
- Experience designing integrations between marketing platforms and data analytics tools (e.g., data warehouses, CRM systems), with a focus on interoperability and efficiency.
- Excellent project management and cross-functional collaboration skills.
What You'll Achieve:
- Build and optimize a world-class marketing technology ecosystem that drives ClickUp's growth and efficiency
- Implement innovative AI-driven solutions to enhance marketing performance and customer acquisition
- Develop a data-driven marketing culture that leverages advanced analytics for decision-making
- Contribute to ClickUp's mission of making companies more productive and efficient through cutting-edge marketing technology
If you're passionate about leveraging technology to drive marketing excellence and want to be part of a fast-growing, innovative SaaS company, we'd love to hear from you!
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