What are the responsibilities and job description for the Social Media/Marketing Manager - Successful Real Estate Team in the Lehigh Valley position at Cliff Lewis Experience?
Cliff Lewis Experience is seeking a Social Media Manager who specializes in campaign execution, optimization, and performance tracking. This is not a creative role.
Instead, we’re looking for a highly organized, data-driven marketer who understands how to run paid social campaigns, track ROI, and keep our marketing engine running efficiently and effectively to take our team to the next level..
You’ll be responsible for implementing and executing our marketing strategy, scheduling and managing content, and making sure everything runs at the right time, on the right platform, with the right budget, always focused on results.
Key Responsibilities
Social Media Campaign Execution
- Manage all paid/non-paid campaigns across Facebook, Instagram, Google, “X”, LinkedIn, Youtube, etc.
- Launch, monitor, and optimize Facebook Ads (Lead Ads, Retargeting, Awareness, etc.).
- Analyze performance data, A/B test creative/targeting, and make data-backed adjustments.
- Schedule posts, reels, and video content across platforms using set editorial calendars.
- Ensure content is properly formatted, linked, and aligned with target audiences.
Marketing Systems Management
- Set up and maintain social media ad accounts, pixels, tracking tools, and audiences.
- Coordinate with our leadership team to receive assets and publish them correctly.
- Track daily/weekly campaign performance and prepare basic performance reports.
- Support agent promotions (listings, just solds, open houses) using standard marketing templates.
Platform Optimization
- Stay up to date with platform changes, ad policies, and algorithm updates.
- Identify high-performing channels and allocate budget accordingly.
- Implement automation tools and systems to streamline execution and reporting.
Team Collaboration & Support
- Work closely with our videographer to schedule and deploy content.
- Assist new agents in setting up or optimizing social media business profiles.
- Provide technical guidance to team members about campaign tools, account setup, and performance benchmarks.
- Attend weekly marketing team check-ins to review results and upcoming campaigns.
Qualifications
- 1 years of experience running Facebook/Meta Ads and digital campaigns.
- Proven experience with campaign tracking, reporting, and ROI optimization.
- Familiar with Google Ads, Business Manager, Ads Manager, Google Analytics, and UTM parameters.
- Proficiency with social media management tools (e.g., Later, Buffer, Hootsuite).
- Organized, process-focused, and able to manage multiple campaigns simultaneously.
- Strong understanding of digital ad strategy—creative direction not required.
Why This Role Matters
This role keeps our marketing machine running. You’ll be the operator who ensures every campaign is deployed effectively, tracked accurately, and optimized regularly to support our real estate team’s growth and visibility.
Job Type: Full-time
Pay: From $45,000.00 per year
Benefits:
- Paid time off
- Professional development assistance
Schedule:
- Monday to Friday
Experience:
- Social media marketing: 1 year (Preferred)
Ability to Commute:
- Bethlehem, PA 18018 (Required)
Work Location: In person
Salary : $45,000
