What are the responsibilities and job description for the SALES BDC REPRESENTATIVE position at CLONINGER AUTOMOTIVE?
Job Details
Job Location: SALISBURY, NC
Salary Range: Undisclosed
Description
As an Internet Sales Representative at Cloninger Ford Toyota, you will play a key role in driving online sales and customer engagement. Your primary responsibility is to respond to inbound customer inquiries, guide potential buyers through the online purchasing process, and ensure a seamless transition from online to in-person interaction. You will act as the initial point of contact for leads generated through the dealership’s website, social media channels, and third-party platforms.
Responsibilities:
- Respond to inbound internet leads via phone, email, and text in a timely and professional manner.
- Qualify leads and gather customer information to determine their vehicle preferences, budget, and financing needs.
- Provide information on vehicle availability, pricing, features, and promotions.
- Schedule test drives and follow up with customers to confirm appointments.
- Use CRM software to track and manage leads, ensuring that all customer interactions are logged accurately.
- Communicate with the sales team to ensure smooth transitions from online inquiries to in-person meetings.
- Meet or exceed monthly sales goals and KPIs (Key Performance Indicators).
- Provide excellent customer service and build long-term relationships with customers, addressing any concerns or questions they may have during the purchasing process.
- Stay up-to-date on dealership products, promotions, and industry trends to better assist customers.
Compensation:
- Competitive base salary commission/bonuses based on performance.
- Benefits package including health insurance, 401(k), and paid time off.
Qualifications
- High school diploma or equivalent required; bachelor’s degree in business or a related field is a plus (not a must).
- Previous experience in sales, customer service, or automotive retail is preferred.
- Strong communication skills, both written and verbal.
- Ability to work independently and manage multiple tasks in a fast-paced environment.
- Proficiency in CRM software, Google Sheets, and internet-based platforms.
- A positive, professional demeanor and a customer-first mindset.
- Valid driver’s license
